Pepsi is Celebrating Latin Music on International Dance Day
Laura McQuarrie — April 27, 2023 — Marketing
References: mueveloconpepsi
For International Dance Day, Pepsi is venturing into the metaverse to share a first-of-its-kind masterclass in Latin fusion dance in partnership with celebrity creative director, choreographer and actor Beau Casper Smart. This immersive experience, Muévelo con Pepsi, will pay tribute to the beauty and diversity of Latin music and virtual guests will get to learn moves from five different Latin music genres: Banda, Cumbia, Norteño, Salsa and Reggaeton.
Fans of Latin music can take their love of music into the real world with limited-edition Pepsi Zero Sugar cans featuring designs inspired by Latin music hotspots across the United States. These special Pepsi cans may only be collected by joining the Muévelo con Pepsi dance class on April 29th and they incentivize consumers to meet the brand in the metaverse.
Fans of Latin music can take their love of music into the real world with limited-edition Pepsi Zero Sugar cans featuring designs inspired by Latin music hotspots across the United States. These special Pepsi cans may only be collected by joining the Muévelo con Pepsi dance class on April 29th and they incentivize consumers to meet the brand in the metaverse.
Trend Themes
1. Metaverse Dance Classes - Virtual dance classes in the metaverse, which can offer a unique immersive experience to virtual guests.
2. Latin Music Campaigns - Brands promoting Latin music and dance can attract fans and boost engagement.
3. Limited-edition Collaborations - Creating limited-edition products designed for specific events can incentivize consumers to participate and increase brand recognition.
Industry Implications
1. Beverage - Beverage companies can utilize virtual events and limited-edition collaborations to engage consumers and promote their products.
2. Entertainment - Entertainment companies can explore the metaverse to create immersive experiences and offer virtual events as a new form of entertainment.
3. Fashion - Fashion brands can create limited-edition products for events or collaborations to increase brand awareness and attract fans to their brand.
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