Spotify Showcased a Redesigned Homepage for its Mobile App
Colin Smith — March 9, 2023 — Tech
References: spotify & digitaltrends
The Spotify Stream On event for creators housed several announcements from the music-streaming company, including a new TikTok-inspired homepage. Whereas the current homepage for Spotify includes recently played music, playlist suggestions, and podcast suggestions, the redesigned homepage will feature a vertical-scrolling feed of generated content that the algorithm determined the user would enjoy.
This feed places a new emphasis on visuals previously untapped in the Spotify app. This elevates the incentive and potential for artists to launch songs with accompanying music videos or visual effects to engage users on the mobile application. It is important to note that this feed may also display clips of songs or podcasts that are the most attention-grabbing, such as a chorus in a song or an interesting line in a podcast.
Image Credit: Spotify
This feed places a new emphasis on visuals previously untapped in the Spotify app. This elevates the incentive and potential for artists to launch songs with accompanying music videos or visual effects to engage users on the mobile application. It is important to note that this feed may also display clips of songs or podcasts that are the most attention-grabbing, such as a chorus in a song or an interesting line in a podcast.
Image Credit: Spotify
Trend Themes
1. Vertical-scrolling Feed - Spotify's new TikTok-inspired homepage features a vertical-scrolling feed of generated content.
2. Visual Emphasis - Spotify's new homepage places a new emphasis on visuals, incentivizing artists to launch visual effects or music videos to engage users.
3. Attention-grabbing Media - Spotify's new feed may display clips of songs or podcasts that are the most attention-grabbing, such as a chorus in a song or an interesting line in a podcast.
Industry Implications
1. Music Streaming - Music streaming companies can incorporate a vertical-scrolling feed and visual emphasis, as well as display attention-grabbing media to elevate user engagement.
2. Social Media - Social media platforms can incorporate more curated and personalized feeds for users, utilizing algorithms to determine content that users would enjoy.
3. Content Creation - Content creators could incorporate more visuals and attention-grabbing media into their content, in order to increase engagement with audiences who are seeking more entertaining music-related content.
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