Social Media Forecasting Tools

The WGSN TikTok Analytics forecasting methodology tool has been developed by the brand as a solution for brands to help them keep more of a pulse on what's happening on social media. The tool harnesses data analytics along with expert insights and the WGSN STEPIC model that's used by the brand to identify trends as well as fads. The tool is slated to provide brands with insight into how their long-term product development or marketing strategies can be refined rather than reacting on a short-term basis.

Director Clare Varga spoke further on the WGSN TikTok Analytics forecasting methodology tool saying, "This new series will be a game-changer. We have created a first-of-its-kind proprietary methodology combining data and human forecasting expertise to provide clients with a comprehensive analysis and visualization of a TikTok trend’s strength and lifespan. This is crucial for planning and product development, ensuring our clients are always ahead of the trends.”