7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Laura McQuarrie — August 29, 2023 — Marketing
References: cspdailynews
Car enthusiasts and gamers are flocking to Fortnite for a challenge from 7-Eleven that takes virtual car meetups to new heights. There's a scavenger hunt for players to participate in across three Fortnite maps, and by following the clues, fans will get to unlock access to a secret island inspired by the world's largest convenience retailer. What's more, fans will also have the chance to win prizes for their efforts.
This challenge leans into the 7-Eleven community's love of car culture, and the brand has reached its target audience over the years by reposting car selfies (or "carfies,) creating car-inspired merch and more. With this challenge, 7-Eleven is also speaking to the needs and wants of gamers, by reminding them that 7NOW Delivery is an option for refueling without interruption.
This challenge leans into the 7-Eleven community's love of car culture, and the brand has reached its target audience over the years by reposting car selfies (or "carfies,) creating car-inspired merch and more. With this challenge, 7-Eleven is also speaking to the needs and wants of gamers, by reminding them that 7NOW Delivery is an option for refueling without interruption.
Trend Themes
1. Virtual Car Meetups - Car enthusiasts and gamers are using Fortnite to engage in virtual car meetups, creating opportunities for immersive brand experiences.
2. Scavenger Hunt Challenge - The inclusion of a scavenger hunt in Fortnite is attracting players and allowing brands to foster engagement through interactive experiences.
3. Integrating Online and Offline Experiences - 7-Eleven's use of 7NOW Delivery during the virtual car meetup challenge highlights the potential of seamlessly integrating online and offline experiences.
Industry Implications
1. Gaming - The convergence of car culture and gaming in Fortnite presents opportunities for game developers, console manufacturers, and in-game advertisers.
2. Automotive - Automotive brands can capitalize on the popularity of virtual car meetups by partnering with gaming platforms to offer virtual test drives and product showcases.
3. Retail - The success of 7-Eleven's virtual car meetup challenge demonstrates how retailers can leverage online gaming communities to engage with their target audience and promote delivery services.
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