AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
Georgia Wray Norsten — November 6, 2024 — Tech
References: wwd
The AI fashion concierge app, 'Aesthetic,' is transforming how consumers interact with fashion by offering a seamless way to shop their favorite social media looks. Dubbed the “shazam for clothes,” Aesthetic uses a unique AI algorithm named Alma to decode individual style preferences directly through Instagram, TikTok, and other social platforms. Users can message the app with any image or video and, within seconds, receive a link to shop for similar items, helping them effortlessly bring their inspirations to life.
Founded by LJ Northington, Aesthetic is designed to integrate with existing social media habits, letting users create “style genomes” that evolve with their tastes. Alma’s algorithm remembers past inspiration, crafting personalized recommendations and creating future outfits. It also benefits stylists and influencers -- known as “tastemakers” on the platform -- who earn revenue from sales inspired by their content, regardless of the specific items purchased.
With influential backing from fashion industry leaders, Aesthetic aims to shape the future of fashion, merging AI with personal identity in a user-friendly, fashion-forward experience.
Image Credit: Aesthetic
Founded by LJ Northington, Aesthetic is designed to integrate with existing social media habits, letting users create “style genomes” that evolve with their tastes. Alma’s algorithm remembers past inspiration, crafting personalized recommendations and creating future outfits. It also benefits stylists and influencers -- known as “tastemakers” on the platform -- who earn revenue from sales inspired by their content, regardless of the specific items purchased.
With influential backing from fashion industry leaders, Aesthetic aims to shape the future of fashion, merging AI with personal identity in a user-friendly, fashion-forward experience.
Image Credit: Aesthetic
Trend Themes
1. AI-driven Fashion Recommendations - Platforms like Aesthetic are harnessing AI algorithms to offer individualized fashion advice, transforming the way consumers discover and purchase clothing.
2. Social Media Integration in Shopping - By linking directly to social media images and videos, apps such as Aesthetic streamline the transition from visual inspiration to actual purchase.
3. Influencer Monetization Through AI - AI-powered apps are enabling influencers to generate revenue by seamlessly connecting their content to consumer purchases without focusing on specific items.
Industry Implications
1. Fashion Technology - Emerging technologies in the fashion industry, like AI-driven platforms, are optimizing the shopping experience by offering personalized and data-driven recommendations.
2. E-commerce - The integration of AI with e-commerce through apps like Aesthetic is redefining how consumers interact with online shopping by providing a tailored user experience.
3. Social Media - Social media platforms are becoming more intertwined with shopping experiences, driven by AI that converts visual content into direct purchasing opportunities.
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