Variety's 'Film Chatter Chart' Let's You Track Movies' Twitter Engagement
Niko Pajkovic — August 9, 2022 — Pop Culture
Leading film and television magazine Variety has officially launched the 'Variety Film Chatter Chart' on Twitter. The new feature leverages the social media platform to track the week's top five most talked about film titles.
In addition to measuring a film's trendiness based on its Twitter engagement, the charts provide a detailed analysis of the week-to-week fluctuations of each title as well as elements such as geolocation-based heat maps, which target trending movies based on their engagement per country.
“Variety Film Chatter Chart is just the latest example of how we continue to bring our audience innovative products that seize on our singular entertainment expertise to drive the entertainment conversation. It’s the chatter that matters," said Dea Lawrence, Chief Operating and Marketing Officer of Variety.
Image Credit: Variety
In addition to measuring a film's trendiness based on its Twitter engagement, the charts provide a detailed analysis of the week-to-week fluctuations of each title as well as elements such as geolocation-based heat maps, which target trending movies based on their engagement per country.
“Variety Film Chatter Chart is just the latest example of how we continue to bring our audience innovative products that seize on our singular entertainment expertise to drive the entertainment conversation. It’s the chatter that matters," said Dea Lawrence, Chief Operating and Marketing Officer of Variety.
Image Credit: Variety
Trend Themes
1. Social Film Tracking - Opportunity to develop social media-based film tracking software that monitors week-to-week fluctuations and audience engagement with specific movies.
2. Geolocation-based Film Trend Analysis - Opportunity for companies to create geolocation-based heat maps that track trending film titles and their engagement per geographic region for better targeted marketing and distribution.
3. Real-time Film Analytics - Opportunity to develop real-time film analytics tools that measure the popularity and engagement of specific movies on social media platforms like Twitter, determining potential box office earnings.
Industry Implications
1. Film Tracking Software Industry - Opportunity for the development of innovative software that leverages social media platforms to monitor real-time engagement with specific movies.
2. Marketing and Distribution Industry - Opportunity to use geolocation-based data to better market and distribute films based on audience engagement and popularity in different regions.
3. Entertainment Analytics Industry - Opportunity for the development of real-time entertainment analytics tools that provide real-time insights into the popularity and success of movies.
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