Miquela is Introducing Her Own Community-Building Metaverse, Villa M
Laura McQuarrie — August 15, 2022 — Marketing
References: miquela.fyi & complex
Miquela, the world's first virtual influencer, has worked with a variety of global brands to reach Gen Z audiences and now, she is preparing to introduce her own metaverse space called Villa M. Miquela says, "Villa M is for everyone. It’s a place to learn, grow, and connect together on a deeper level."
Villa M sees the virtual influencer take on the role of metaverse art curator and this boundary-pushing virtual space is inviting to fans, storytellers, artists and brands alike. At ComplexLand, attendees will get to see the Miquela-curated NFT Gallery with works from Shantell Martin, Jordan Buckley, Graceland and other creators.
Miquela is also introducing her first-ever PFP and those who secure one will be given access to exclusive content, including the chance to get access to Villa M in the future.
Villa M sees the virtual influencer take on the role of metaverse art curator and this boundary-pushing virtual space is inviting to fans, storytellers, artists and brands alike. At ComplexLand, attendees will get to see the Miquela-curated NFT Gallery with works from Shantell Martin, Jordan Buckley, Graceland and other creators.
Miquela is also introducing her first-ever PFP and those who secure one will be given access to exclusive content, including the chance to get access to Villa M in the future.
Trend Themes
1. Virtual Influencer Metaverses - Opportunity to develop virtual influencer-driven metaverse spaces for community-building, art curation, and exclusive content.
2. NFT Galleries in Metaverses - Opportunity to feature NFT art in metaverse spaces for virtual display and sale.
3. Exclusive Access Through Pfps - Opportunity to offer exclusive content and access through limited-edition PFPs in metaverse spaces.
Industry Implications
1. Marketing and Advertising - Creating virtual influencer-driven metaverse spaces can offer unique and immersive channels to reach Gen Z audiences.
2. Art and NFT Marketplaces - Enable virtual art and NFT galleries in metaverses to expand digital art sales and ownership.
3. Fashion and Beauty - Virtual influencers like Miquela can engage with fashion and beauty brands to offer unique content and experiences in metaverse spaces.
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