Viber Enters the World of Fintech with 'Payments on Viber'
Niko Pajkovic — August 3, 2022 — Business
References: viber & techcrunch
Viber, a leading messaging app owned by Rakuten, has announced the launch of its first fintech venture, 'Payments on Viber.' The new service will allow users to create digital wallets through the Viber app, which will be directly attached to their Viber accounts.
In addition, the wallet can be tied to other bank accounts, such as Mastercard and Visa, and can be used to make bill payments, buy products, and transfer money to other Viber users. Definitely, the biggest takeaway will be peer-to-peer money transfers through the Viber app, as it will let users easily send one another money right from their chats.
As of right now, Payments on Viber are only being offered in Greece and Germany; however, the company plans to roll out the feature to a broader 180-country footprint within the following year.
Image Credit: Viber
In addition, the wallet can be tied to other bank accounts, such as Mastercard and Visa, and can be used to make bill payments, buy products, and transfer money to other Viber users. Definitely, the biggest takeaway will be peer-to-peer money transfers through the Viber app, as it will let users easily send one another money right from their chats.
As of right now, Payments on Viber are only being offered in Greece and Germany; however, the company plans to roll out the feature to a broader 180-country footprint within the following year.
Image Credit: Viber
Trend Themes
1. Social Messaging Payments - The integration of money transfers into social messaging apps presents an innovative opportunity for low-cost and convenient peer-to-peer payments.
2. Digital Wallets for Messaging Apps - The ability to create digital wallets through messaging apps offers a unique way to streamline payments and banking services for users.
3. Global Rollout of Mobile Payments - The expansion of mobile payment services across many countries could revolutionize the way people exchange money and purchase goods in a cashless society.
Industry Implications
1. Mobile Payments - The integration of payments into messaging apps presents an opportunity for mobile payment companies to collaborate with messaging platforms to create an enhanced digital payment experience.
2. Fintech - The launch of Payments on Viber marks yet another fintech industry development, creating the opportunity for innovative financial services within messaging platforms.
3. Social Media - Social media companies could potentially incorporate payment services into their platforms, expanding beyond their typical advertising and engagement revenue streams.
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