Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Laura McQuarrie — May 11, 2023 — Marketing
References: victoriassecret & people
Victoria's Secret newly announced the Victoria's Secret World Tour as a reimagining of its famed fashion show as a feature film. The brand's iconic show has been on hiatus for four years and soon, fans will get to see how the brand is committing to sharing women's voices, perspectives and experiences.
Millennial and Gen Z consumers are rejecting one-size-fits-all definitions of beauty in favor of writing their own definitions of what sexiness means to them. These generations, known for their progressive mindsets and demand for inclusivity, are dismantling conventional ideals and embracing diverse expressions of beauty. As the next generation of consumers seeks authenticity and individuality, brands are speaking their language by championing their stance on confidence, uniqueness and self-expression over narrow societal expectations.
Image Credit: Demola Mako, Chikashi Suziki, Lakin Ogunbanwo Studio
Millennial and Gen Z consumers are rejecting one-size-fits-all definitions of beauty in favor of writing their own definitions of what sexiness means to them. These generations, known for their progressive mindsets and demand for inclusivity, are dismantling conventional ideals and embracing diverse expressions of beauty. As the next generation of consumers seeks authenticity and individuality, brands are speaking their language by championing their stance on confidence, uniqueness and self-expression over narrow societal expectations.
Image Credit: Demola Mako, Chikashi Suziki, Lakin Ogunbanwo Studio
Trend Themes
1. Inclusive Beauty Standards - As younger generations reject conventional beauty ideals, there is an opportunity for brands to champion authenticity, inclusivity, and self-expression.
2. Fashion Film as Entertainment - The Victoria's Secret World Tour's reimagining of their iconic show as a feature film signifies a trend of using fashion films as a new form a entertainment.
3. Women's Empowerment - The Victoria's Secret World Tour will focus on sharing women's voices, perspectives, and experiences, reflecting a larger trend of empowering women.
Industry Implications
1. Fashion - As younger consumers demand inclusivity and authenticity, fashion brands have an opportunity to reflect these values in their messaging and products.
2. Entertainment - The rise of fashion films as a form of entertainment presents new opportunities for the entertainment industry, such as creating partnerships and producing new content.
3. Media - Brands committed to sharing diverse perspectives and empowering women can align with media companies focused on producing content that reflects these values.
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