Wholeland: Primal Rave by The Fabricant Fuses Styles Across Time
Laura McQuarrie — September 2, 2023 — Tech
References: thefabricant & adweek
The Fabricant recently dropped its Wholeland: Primal Rave NFT collection and it's described as the culmination of the Wholeland fashion narrative. The Fabricant's Wholeland got its start in 2022 and followed with a collection earlier in 2023, and now, the third installment is offering more AR styles for owners to wear. As The Fabricant describes, "The Primal Rave collection remixes elements of Dutch culture from the 17th century traditional dress to 90s gabber wear."
As fashion continues to evolve, digital wearables are becoming increasingly influential in the industry. As shoppers create virtual wardrobes to express themselves in the metaverse, designers and digital fashion houses like The Fabricant are going beyond the boundaries of what's possible in reality. One standout style from the collection is Ecstasy, a look with multiple gloved arms.
As fashion continues to evolve, digital wearables are becoming increasingly influential in the industry. As shoppers create virtual wardrobes to express themselves in the metaverse, designers and digital fashion houses like The Fabricant are going beyond the boundaries of what's possible in reality. One standout style from the collection is Ecstasy, a look with multiple gloved arms.
Trend Themes
1. Digital Wearables - The rise of digital wearables is reshaping the fashion industry, allowing designers to push creative boundaries beyond physical limitations.
2. Metaverse Fashion - As shoppers increasingly express themselves in the metaverse, digital fashion houses like The Fabricant are capitalizing on the opportunity to offer unique and boundary-pushing virtual wardrobe options.
3. Remixing Fashion Eras - Fashion designers are incorporating elements from different historical eras, like The Fabricant's Primal Rave collection that combines 17th-century Dutch culture with 90s gabber wear.
Industry Implications
1. Fashion - The fashion industry is embracing digital wearables and exploring the metaverse as a new frontier for creative expression and consumer engagement.
2. Digital Fashion - Digital fashion houses like The Fabricant are disrupting the traditional fashion industry with their innovative approaches to design, production, and distribution of virtual garments.
3. Art and Technology - The fusion of art and technology in the form of NFT-based fashion collections offers exciting possibilities for collaboration, storytelling, and immersive experiences.
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