Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Laura McQuarrie — July 19, 2023 — Fashion
References: theglobeandmail
Maybelline New York teamed up with Microsoft to introduce virtual makeup to video calls so that people have a quick and easy way to adjust the way they're presented to their peers. Created to empower people at work and democratize makeup, this integration offers a look into the future of beauty and digital makeup.
As well as helping people to save time and look their best, this virtual makeup integration has the potential to inspire people to try out new looks and explore styles that they might not have otherwise considered. Users have access to a dozen makeup looks and each one is broken down into its parts so that it's easy to pick out the exact product and purchase its real-life counterpart.
As well as helping people to save time and look their best, this virtual makeup integration has the potential to inspire people to try out new looks and explore styles that they might not have otherwise considered. Users have access to a dozen makeup looks and each one is broken down into its parts so that it's easy to pick out the exact product and purchase its real-life counterpart.
Trend Themes
1. Virtual Makeup Integration - The collaboration between Maybelline New York and Microsoft introduces virtual makeup to video calls, paving the way for the future of beauty and digital makeup.
2. Time-saving Beauty Solutions - The virtual makeup integration helps people save time and look their best, offering a quick and easy way to adjust their appearance during video calls.
3. Exploration of New Makeup Styles - By providing access to a dozen makeup looks, the virtual makeup integration encourages users to try out new looks and explore different styles they might not have considered before.
Industry Implications
1. Beauty and Cosmetics - Virtual makeup integration presents disruptive innovation opportunities in the beauty and cosmetics industry, revolutionizing the way people can enhance their appearance during video calls.
2. Video Conferencing and Communication - The collaboration between Maybelline New York and Microsoft highlights the potential for disruptive innovation in the video conferencing and communication industry, adding a new dimension to virtual interactions.
3. E-commerce and Retail - With the integration allowing users to purchase the real-life counterparts of virtual makeup products, there are disruptive innovation opportunities in the e-commerce and retail industry to enhance the customer purchasing experience.
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