Planters and Oliver Tree Launch a Limited-Edition Mullet Wig
Grace Mahas — August 10, 2022 — Marketing
References: PlantersxOliverTree & plantersxolivertree
Planters -- the global food company -- is joining forces with famed mullet-loving vocalist and TikTok creator Oliver Tree to launch limited-edition mullet wigs designed by Tree himself. The Planters x Oliver Tree Sweet & Spicy Mullet comes with a 16-ounce jar of PLANTERS® Sweet & Spicy Peanuts and is available starting this Friday at 12 pm ET for $4.49.
"The moment I tried this new sweet and spicy flavor, something came over me, and I immediately knew I had to spice up my own life,” said Tree. “The first thing I did was hit the hair salon and have them add horns to my bowl cut mullet. A little extra spice on top never hurt.”
"The moment I tried this new sweet and spicy flavor, something came over me, and I immediately knew I had to spice up my own life,” said Tree. “The first thing I did was hit the hair salon and have them add horns to my bowl cut mullet. A little extra spice on top never hurt.”
Trend Themes
1. Co-branded Merchandise - Brands can collaborate to create unique products, leveraging each other's fan base for increased sales and brand exposure.
2. Celebrity Collaborations - Partnering with celebrities can create buzz for a brand and appeal to a younger or niche audience.
3. Limited-edition Merchandise - Creating limited-edition or exclusive products can create a sense of urgency and excitement for consumers, driving sales and social media engagement.
Industry Implications
1. Food and Beverage - Food and beverage companies can partner with celebrities to create unique, co-branded products, expanding their reach beyond traditional offerings.
2. Fashion and Beauty - The collaboration between Planters and Oliver Tree highlights the potential for cross-over between fashion and beauty, as well as the potential for unique celebrity collaborations in this industry.
3. Entertainment and Media - Collaborating with celebrities in the entertainment and media industry can create buzz and excitement for both the celebrity and the partnering brand, leading to increased sales and social media engagement.
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