Ticketmaster Partners with TikTok to Launch New Ticket-Buying Feature
Niko Pajkovic — August 3, 2022 — Business
References: tiktok & finance.yahoo
Ticketmaster and TikTok have teamed up to launch a new in-app feature that will highlight live events through TikTok's short videos, enabling users to purchase tickets immediately through the app. Not only does this make it easy for users to hear about new events and buy tickets, but it also provides creators with the chance to partner with events, artists, and brands by adding destination links to their videos.
According to the company, the new feature aims to connect event organizers, TikTok creators, and fans by consolidating the ticket buying process into a seamless single-app solution. In addition, the feature will have a personalization focus, recommending videos with event links based on users' preferences. Certainly, Ticketmaster's partnership with TikTok and previously with Snapchat highlight the company's efforts to reach a younger audience.
Image Credit: Ticketmaster
According to the company, the new feature aims to connect event organizers, TikTok creators, and fans by consolidating the ticket buying process into a seamless single-app solution. In addition, the feature will have a personalization focus, recommending videos with event links based on users' preferences. Certainly, Ticketmaster's partnership with TikTok and previously with Snapchat highlight the company's efforts to reach a younger audience.
Image Credit: Ticketmaster
Trend Themes
1. In-app Ticket Purchases - There is an opportunity for companies to develop new in-app ticket purchasing features to make it easier for users to buy event tickets.
2. Social Media Integration - There is an opportunity for companies to integrate social media platforms into their ticket buying processes, like Ticketmaster's partnership with TikTok.
3. Personalization in Ticket Buying - There is an opportunity for companies to improve personalization in the event ticket buying process based on user preferences.
Industry Implications
1. Event Ticketing - Event ticketing companies can benefit from developing partnerships with social media platforms and incorporating in-app ticket purchases and personalization features.
2. Social Media - Social media platforms can benefit from partnering with event ticketing companies and incorporating ticket buying features to provide a more seamless user experience.
3. Online Marketplaces - Online marketplaces can benefit from partnering with event ticketing companies to offer easy access to event tickets with integrated social media features and personalization options.
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