Vinted Styled a Shoot Exclusively with Vinted Finds
Laura McQuarrie — June 6, 2023 — Eco
References: fashionunited.uk
The environmental consciousness of consumers, the desire for one-of-a-kind pieces and the influence of pre-loved fashion is going mainstream, so much so that entire secondhand fashion editorials are being created. Inspiring people inside and outside its own community to embrace sustainable and stylish fashion, secondhand fashion marketplace Vinted teamed up with British photographer Rankin to capture an editorial shoot exclusively styled with Vinted finds.
The shoot featured six looks that show off the unique qualities of pre-loved fashion, and the styles are set to be shown as part of an upcoming exhibition at the Ernst Leitz Museum in Wetzlar, Germany.
Recently, Vinted released its first-ever Climate Change Impact Report, which offers "a reminder that pre-loved is a better lifestyle choice for the climate, your wallet and wardrobe."
The shoot featured six looks that show off the unique qualities of pre-loved fashion, and the styles are set to be shown as part of an upcoming exhibition at the Ernst Leitz Museum in Wetzlar, Germany.
Recently, Vinted released its first-ever Climate Change Impact Report, which offers "a reminder that pre-loved is a better lifestyle choice for the climate, your wallet and wardrobe."
Trend Themes
1. Secondhand Fashion - The rise of secondhand fashion editorials showcases a growing trend towards sustainable and unique fashion pieces.
2. Environmental Consciousness - Consumers are increasingly environmentally conscious, leading to a demand for more sustainable fashion options.
3. Pre-loved Fashion - The influence of pre-loved fashion is gaining popularity, inspiring consumers to embrace stylish and sustainable fashion choices.
Industry Implications
1. Fashion Retail - Retailers in the fashion industry have an opportunity to tap into the growing trend towards sustainable and unique pre-loved fashion pieces.
2. Photography - Photographers have a unique opportunity to showcase the beauty and unique qualities of pre-loved fashion through editorial shoots.
3. Museums - Museums can capitalize on the growing trend towards sustainable fashion by showcasing exhibitions featuring secondhand fashion pieces.
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