These October 2017 branding trends incorporate a wide range of products that make use of innovative marketing techniques to peak consumer interest in order to drive sales.
A number of the examples that are included show that convenience-focused packaging can make all the difference when it comes to revitalizing a product, such as the Mariani Nut Company's 'Snack Almond Packs.' The packs come in two variations to suit different tastes: one that's plain, and another that's full of roasted nuts that are covered in sea salt. Although the product itself is nothing new, the Mariani Nut Company's appealing packaging and serving size make it easy for consumers to grab and go.
Also featured in these October 2017 branding trends is 'Coca-Cola Coffee Plus,' a limited edition beverage that can only be found in vending machines in Japan. Half soda and half coffee, the beverage provides a boost of energy with the 34mgs of caffeine that are in each can.
Top 70 Branding Trends in October
From Limited Edition Cherry Beers to Baseball-Branded Concrete:
Riley von Niessen — Oct 28, 2017 — Marketing
69
Minimalist In-Store Promotions
Target's Minimalist Redesign Eliminates Its Promotional Signage
68
Smart Cosmetic Packages
Valmont Cosmetics' Packaging is Enhanced with NFC Tech from Thinfilm
67
Corporate Motif Weaponry
Tom Galle's Artistic Designs are Inspired by Iconic Company Logos
66
Futuristic Urban Cereal Bars
New York's Cereal Bar is Expanding Globally with 'Kith Treats Tokyo'
65
Transparent To-Go Packaging
Monoprix's 'Food To Go' Range Appeals to Busy Urbanites
64
Takeaway Soup Cups
Fast&Fresco's Soup Packaging Takes Cues from To-Go Coffee Cups
63
Natural Body Care Duos
Glossier's 'Body Hero' Products Leave Skin Looking Dewy and Moisturized
62
Nitrogen-Infused Canned Teas
The Nitro Brew Co. Concept Offers Smoothly Textured Beverages
61
Luxurious Bottled Cold Teas
Malou Tea Atelier Offers Highly Sophisticated Branding
60
Sci-Fi Bath Soaks
Terra Luna Beauty's Detox Bath Soaks Boast Outer Space-Inspired Names
59
Edible Vinyl Records
'Oreo Vinyl' Aims to Appeal to Young People's Passion for Music
58
Illustrated Ingredient Branding
Grain Powder Packaging Communicates an Honesty of Its Contents
57
Graffiti-Inspired Beer Labels
2Kids Brewing Co. and Chargefield Created Street Art Beer Packaging
56
Everyday Luxury Chocolate Bars
The Kit Kat Matcha Double Berry and Almond is Tasty and Inexpensive
55
Beekeeper-Inspired Honey Packaging
Ergastiri Meliou's Honey Jar Packaging Resembles an Apiarist
54
Animal-Branded Cold Brews
Hunt and Brew Caters to Demographics Who Appreciate Artistic Branding
53
Whole Food Protein Bars
The 'Charge On' Real Food Snack Bars are Packed with 20 Grams of Protein
52
Bike-Friendly Beer Packaging
Vals Nat's Solution for Carrying Beer Appeals to Cyclists
51
Streetwear Brand Chopsticks
Supreme Released a Chopstick, Sake and Bowl Set with a Matching Box
50
Political Candy Packaging
These Concrete Block Containers Serve as Thrones to Totalitarian Treats
49
Gas-Enhanced Packaged Waters
The HTWO Hydrogen Water Increases Performance and Reduces Fatigue
48
Low-Price Lipstick Collections
Bobbi Brown's Crushed Lip Color Introduces a New Affordable Range
47
Plant-Based Diverse Skincare
The Botanics Collection Makes Use of the Medicinal Benefits of Plants
46
Sustainable Macadamia Drinks
Milkadamia Makes "Milk" with Nuts Sourced from "Free-Range Trees"
45
Sustainability Focused Tea Brands
The SECRETEA Brand Focuses on Transparent Business Practices
44
Bottled QSR Coffee Drinks
The Prepackaged McDonald's McCafe Frappes are Set to Launch in 2018
43
Meat-Flavored Corn Chips
These Graffitos Chips Boast Flavors like Pastrami and Baby Back Ribs
42
Month-Long Cosmetic Campaigns
'e.l.f's' '30 Days of New New' Campaign Introduces 15 New Products
41
Effervescent Low-Carb Cocktails
The SpikedSeltzer Drinks are Made with Cold-Pressed Fruit Essence
40
Spiced Guilt-Free Fruit Chips
The bare Pie Spice Apple Chips Taste Like a Slice of Sweet Pie
39
Autumn-Inspired Peanut Butters
The Peanut Butter & Co. Pumpkin Spice Spread is Seasonal
38
Grab-and-Go Almond Branding
The Mariani Nut Company Snack Almond Packs are Satisfying
37
Delightful Card Dispensers
These Hello Greeting Card Sets Are Designed for Frequent Salutations
36
Antibiotic-Free Uncured Meats
The Columbus Craft Meats Uncured Pepperoni and Salami are Savory
35
Black Jelly Cleansers
The New GlamGlow Cleanser Has a Formula That Changes In-Use
34
Paint-Like Sunscreen Packages
Wickes' Sunscreen Packaging Targets Construction Workers
33
Spiced Autumn Dessert Breads
The Pepperidge Farm Pumpkin Spice Swirl Bread is Limited-Edition
32
Chocolatey Cocoa Ghee Spreads
The Fourth & Heart Chocti Ghee Spreads are Lactose and Nut-Free
31
Anime-Branded Candy Collaborations
Sanrio Created a Line of Hello Kitty Candies with Sugarfina
30
Fall Dessert Protein Bars
The ONE Pumpkin Pie Bar Contains Just One Gram of Sugar
29
Collagen-Enriched Powder Supplements
The Dr. Axe Multi Collagen Protein Powder Boosts Any Meal
28
Silkscreen Wine Bottles
This Glass Wine Bottle Touts an Unconventional Shape and Lable-Less Design
27
Seasonal Cereal Dessert Snacks
The Pumpkin Pie Rice Krispies Treats Turn Dessert into a Snack
26
Prepackaged Shredded Alternative Cheeses
The So Delicious Dairy Free Shreds are Great for Melting
25
Nine-Pin Wine Bottles
Kiko Calvo's 'Strike' Novelty Wine Bottles Resemble Bowling Pins
24
Gender Neutral Fragrance Concepts
Nang Li Reimagines How People Engage with Fragrances
23
Rebranded Botanical Remedies
Dr Bach's Herbal Remedies Now Have a Redesigned Brand Identity
22
Achromatic Blackberry Packaging
These Elegantly Designed Berry Boxes Elevate Corphes' Blackberries
21
Self-Mixing Baby Bottles
The PopYum Baby Bottle Makes It Easy to Mix Powder Formulas on the Go
20
Halloween Candy Cupcakes
The Hostess Candy Corn Cupcakes are a Different Take on Halloween Treats
19
Slightly Sweetened Canned Cocktails
Cooper Spirits' Slow & Low Rock & Rye Contains Raw Honey
18
Vietnamese-Inspired Food Branding
'NAM VI' Introduces a Contemporary Take on Traditional Cuisine
17
Mizunara Oak-Aged Libations
The Yamazaki Mizunara Cask Edition Japanese Whisky is Expertly Crafted
16
Metallic Wine Bottles
Tank Garage Winery Created a Vintage-Inspired Chrome Wine Bottle
15
Spiced Seasonal Baked Goods
The Tastykake Fall Flavor Treats Come in Several New Options
14
Cereal Brand Bicycles
Kellogg's and State Bicycle Co. Launched a Customizable, Colorful Bike
13
Transparent Dairy Product Releases
Dannon Has Introduced Non-GMO Project Verified Yogurts
12
Socially Conscious Coffee Lines
The National Geographic 'Coffees of the World' are 100% Organic
11
Free-From Tea Biscuits
Rhythm 108's Cookies for Tea are Made Without Gluten and Dairy
10
Baseball-Branded Concrete
Argos Cement Appeals to the Personal Interests of Construction Workers
9
Pub Food-Flavored Crackers
The Cheez-It Buffalo Wing Crackers Have a Cheesy, Saucy Flavor
8
Sensible Indulgence Mousse Cups
The Emmi Ooola Secrets Mousse Desserts are Sweet and Portioned
7
Cake-Inspired Chocolate Bars
The Nestle KitKat Chunky New York Cheesecake Bar is Indulgent
6
Football-Shaped Candies
Brach's Fall Candy Corn Boasts a Fun Sports-Inspired Design
5
Spiced Seasonal Almond Snacks
The Planters Pumpkin Spice Almonds Have Hints of Cinnamon and Cloves
4
Artificial Flavor-Free Coffees
The Folgers Simply Gourmet Coffees are Rich and Natural
3
Convenient High-Protein Cheese Snacks
The Borden Cheese Snack Bars are Ideal for School Snacks
2
Limited-Edition Cherry Beers
The Redd's Black Cherry Ale is Fresh, Fruity and Fragrant
1
In-House Nail Polish Brands
Target’s Defy & Inspire Nail Polish Line Features a Wide Range of Hues
Related Ideas
Athletic Merchandise Capsules
G.O.A.T. Fuel Launched Its Inaugural Merchandise Capsule
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Uniquely Themed Chocolate Bars
Compartés Launches Summer Chocolate Bar Capsules
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Globally Inspired Nut Snacks
Octonuts Focuses on Cashew-Based Snacks and Butters
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Soda-Inspired Bodycare
Native x Jarritos Reimagines Soft Drink Flavors as Personal Care Scents
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Seltzer-Inspired Fashion Collections
1987label and Truly Hard Seltzer Have Joined Forces
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Spicy Co-Branded Mints
Tic Tac and Del Taco Dropped a Spicy Mint Idea on April 1st
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Special Edition Water Bottles
Dutch Bros Partners with Owala® to Target the Gen Z Demographic
Collaboration Drink Ranges
Potbelly Craft Refreshers Were Made with the Tractor Beverage Company
Soda Can Revamps
Functional Beverage OLIPOP Reveals New Can Format
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Pride Month Candy Branding
The Limited-Edition Skittles Pride Packaging Celebrates Community
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Exclusive Spooky Sodas
Beetlejuice Beetlejuice Inspired a Limited-Edition Fanta Flavor
Mindful Restaurant Drink Menus
The Chipotle Beverage Menu Has Been Expanded with New Options
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Cold Brew Coffee Rebrands
'Robot Foods' Redesigned Cold Brew Packaging for FITCH with 'Here&Now'
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Spooky Lunch Snack Ranges
These General Mills Halloween Products Come in New and Returning Options
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Lifestyle-Driven Canned Fruit Drinks
Tropicana Brands Has Introduced Two New Refreshments
Pumpkin-Inspired Caffeine Drinks
7-Eleven Debuts It's New Pumpkin Spice Beverages
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Bold Orange RTD Beverages
BeatBox is Introducing a New Flavor — Orange Blast
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Opulant Soda Can Designs
Gladiator-Themed Limited-Edition Pepsi Cans Bring Stars to Life
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Video Game-Themed Candy Branding
The Hershey Company and Nintendo Announced a New Partnership
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Co-Branded Cartoon Beverages
Coffee Bean & Tea Leaf Debuts its Second Collaboration with tokidoki
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Flavor-Driven Athletic Supplements
These New Optimum Nutrition Products Come in Six Flavors
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Co-Branded Character Beverages
The Coffee Bean & Tea Leaf and tokidoki Created Exclusive Drinks
Reduced Packaging Drink Ranges
The 7-Eleven 7-Select Replenish Range Features a New Bottle Design
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Fruit-Forward Bottled Sodas
Tango Launches Two New Ice Blast Flavors in Bottled Format
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Premium Energy Drink Flavors
These New Lucozade Alert Flavors Come in 250ml Cans
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Mountain-Inspired Soda Rebrandings
Mountain Dew Gets a New Visual Identity in a Timeless Look
Bottled Mexican Soda Refreshments
Barrilitos is Being Relaunched by The Coca-Cola Company
Modern Non-Alcoholic Rebrands
Flyers Cocktail Company Has Announced a Comprehensive Brand Update
Better-For-You Halloween Lollipops
The Zolli Candy Seasonal Packaging Celebrates Halloween
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Football-Themed Cereal Packaging
This General Mills Football Packaging Updates Several Brands
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Consumer-Driven Retailer Snacks
These New Kent Kwik Private Label Snacks are Premium
Autumnal Private Label Treats
These New Kroger Private Selection Products are Arriving for Fall
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Low-Sugar Active Lifestyle Drinks
Boost Drinks is Introducing New Sport and Energy Refreshments
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Heritage-Inspired Cup Capsules
Starbucks and New Era Unveil a New Collection for Indian Customers
Artisan-Inspired QSR Drinks
These Burger King Drinks are Arriving in Canada in Two Options
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Snack-Branded Beverage Cups
bp and Frito-Lay North America Collaborated for Drink Cup Branding
Festive Everyday Biscuit Branding
Fox’s Burton’s is Launching Festive Packaging for the Holidays
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Expansive Autumnal Coffee Ranges
This New Coffee Collection from The Fresh Market is Fall-Ready
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Extra-Large Bulk-Size Beers
Pabst Blue Ribbon is Unveiling a New 180-Pack for its Beers
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Revived Decade-Themed QSR Menus
This New Taco Bell Menu Has Five Nostalgic Offerings
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Athlete-Collab Drinkware Collections
Lionel Messi and Stanley Join on a 1913 Collection