'Oreo Vinyl' Aims to Appeal to Young People's Passion for Music
Ellen Smith — September 19, 2017 — Marketing
References: dimensionplus.co & fcbgc
Oreos are a popular treat among young children, but pre-teens and teenagers are less likely to enjoy the sugary snack, so the creative team at Dimension Plus came up with 'Oreo Vinyl' -- a musical iteration of Oreos aimed at appealing to young people's passion for music.
Through this campaign, the classic treat is converted into a tiny, working record, which when paired with a specialized record player that accompanies it, plays different variations of the Oreo theme song. To achieve a record-like sound, the cookies were engraved with specially formatted grooves that replace the classic branding.
This inventive campaign offers consumers a box of six cookies, each containing a different song, as well as the accompanied record player.
Through this campaign, the classic treat is converted into a tiny, working record, which when paired with a specialized record player that accompanies it, plays different variations of the Oreo theme song. To achieve a record-like sound, the cookies were engraved with specially formatted grooves that replace the classic branding.
This inventive campaign offers consumers a box of six cookies, each containing a different song, as well as the accompanied record player.
Trend Themes
1. Edible Innovation - Opportunity to create and market edible products that incorporate unique technology and functionality like 'Oreo Vinyl'.
2. Music Merchandising - Opportunity to create unique merchandise that appeals to young people's passion for music.
3. Customized Packaging - Opportunity to provide unique packaging options that enhance the overall user experience.
Industry Implications
1. Food and Beverage - Industry can explore and invest in edible innovation to add novelty to their products.
2. Music and Entertainment - Industry can expand merchandising options to target young audiences more effectively.
3. Shipping and Packaging - Industry can offer customized and unique packaging solutions to enhance user experience and brand perception.
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