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Kellanova Shared a Special Menu for Cheez-It and Pop-Tarts Bowl Games
Laura McQuarrie — January 30, 2025 — Lifestyle
References: newsroom.kellanova
Football fans who attended the 2024 Pop-Tarts Bowl and the Cheez-It Citrus Bowl were treated to a limited-time, special menu that showcased the use of both Kellanova brand products in unconventional ways.
With Levy—the leading food, beverage, and hospitality brand in sports and entertainment—Kellanova gave snackers the chance to experience everything from the warm, freshly baked PB&J Pop-Tarts Bavarian Pretzel to the Swicy Cheez-It Bird Dog.
“Kellanova always enjoys showcasing how Cheez-It crackers and Pop-Tarts can extend far beyond breakfast or snack time to transform a stadium food experience for fans. This collaboration highlights the versatility and excitement our iconic brands bring to stadiums and arenas,” said Jessica Waller, General Manager, Kellanova Away From Home.
With Levy—the leading food, beverage, and hospitality brand in sports and entertainment—Kellanova gave snackers the chance to experience everything from the warm, freshly baked PB&J Pop-Tarts Bavarian Pretzel to the Swicy Cheez-It Bird Dog.
“Kellanova always enjoys showcasing how Cheez-It crackers and Pop-Tarts can extend far beyond breakfast or snack time to transform a stadium food experience for fans. This collaboration highlights the versatility and excitement our iconic brands bring to stadiums and arenas,” said Jessica Waller, General Manager, Kellanova Away From Home.
Trend Themes
1. Interactive Food Experiences - Stadiums are transforming into culinary spaces where brands create unique, immersive food experiences that engage fans.
2. Brand Collaborations in Sports - Partnerships between food brands and sports events are innovating traditional stadium offerings by crafting exclusive menus.
3. Experimental Flavors - Stadium menus are exploring unconventional flavor pairings to enhance the overall fan experience and attract adventurous eaters.
4. Fan-centric Food Innovation - Tailored food offerings in stadiums are being designed to pique fan interest and highlight the adaptability of well-known snack brands.
Industry Implications
1. Sports and Entertainment Hospitality - The sports and entertainment sector is increasingly partnering with food brands to deliver memorable dining experiences that complement the event atmosphere.
2. Food and Beverage Innovation - Innovative menu items at sports events are pushing the boundaries of traditional food service, showcasing how brands can creatively leverage their products.
3. Event Catering and Concessions - Stadiums and arenas are expanding their guest services by collaborating with food brands to revamp their concessions with attention-grabbing offerings.
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