Hunt and Brew Caters to Demographics Who Appreciate Artistic Branding
Mishal Omar — September 6, 2017 — Marketing
References: thedieline
Hunt and Brew enlisted the designer Nicoletta Braach-Maksvytis of Boxer & Co. to create the branding for its varying premium cold brew coffees.
The Boxer & Co. brand wanted to appeal to "design savvy hipsters and give them a product that looked as good as they'd get in specialty coffee shops," and the resulting design that was chosen was one that revealed animals that in black and white illustrations. These illustrations show the animals in "hunting" position, as they transform from geometric shapes and into animals.
These cold brew coffees include the Brazilian Cerrado, which has notes of berry, biscuit and nutty caramel, and the San Juan Intibuca from Honduras, which has notes of hazelnut, orange and cocoa.
The Boxer & Co. brand wanted to appeal to "design savvy hipsters and give them a product that looked as good as they'd get in specialty coffee shops," and the resulting design that was chosen was one that revealed animals that in black and white illustrations. These illustrations show the animals in "hunting" position, as they transform from geometric shapes and into animals.
These cold brew coffees include the Brazilian Cerrado, which has notes of berry, biscuit and nutty caramel, and the San Juan Intibuca from Honduras, which has notes of hazelnut, orange and cocoa.
Trend Themes
1. Artistic Branding - Opportunity for designers to create unique branding for products to appeal to design-savvy audiences
2. Animal Illustration - Use of animal illustrations in product design as a way to stand out on the shelves and appeal to customers
3. Premium Cold Brews - Increasing demand for high-quality, unique cold brew coffees with distinct flavor notes
Industry Implications
1. Food and Beverage - Industry players can utilize unique branding and flavor profiles to differentiate their products and appeal to consumers
2. Design - Opportunities for designers to create eye-catching packaging and branding for food and beverage products
3. Specialty Coffee Shops - Cold brew companies can partner with specialty coffee shops to offer their unique and premium cold brews to a wider audience
4.6
Score
Popularity
Activity
Freshness
