The New GlamGlow Cleanser Has a Formula That Changes In-Use
Mishal Omar — September 4, 2017 — Fashion
References: sephora
With makeup and skincare products having to stand out as much as possible in appearance and formulation, GlamGlow is the latest brand to incorporate as many beauty fads as possible in order to stand out from competitors.
The brand's new GALACTICLEANSE product is a balm cleanser that has a jelly like consistency when it is first applied to the skin, and then liquifies and changes to a milk-like consistency as it is rubbed in. The cleanser has a charcoal black, glittering appearance, and works to remove the dirt, oil, makeup and impurities that tend to build on the skin throughout the day.
GlamGlow's GALACTICLEANSE incorporates beauty fads with function in order to offer a simultaneously unique and effective skincare product.
The brand's new GALACTICLEANSE product is a balm cleanser that has a jelly like consistency when it is first applied to the skin, and then liquifies and changes to a milk-like consistency as it is rubbed in. The cleanser has a charcoal black, glittering appearance, and works to remove the dirt, oil, makeup and impurities that tend to build on the skin throughout the day.
GlamGlow's GALACTICLEANSE incorporates beauty fads with function in order to offer a simultaneously unique and effective skincare product.
Trend Themes
1. Beauty Fad Innovation - Innovation in the beauty industry is all about incorporating the latest beauty fads to stand out from competitors, as seen with GlamGlow's new GALACTICLEANSE.
2. Texture-transforming Formula - Skincare products that change texture during use, like GlamGlow's GALACTICLEANSE, is a trend that offers a unique and fun experience for consumers.
3. Charcoal Skincare - Charcoal is a popular ingredient in skincare due to its detoxifying and cleansing properties, creating a disruptive innovation opportunity for brands to incorporate it in unique ways.
Industry Implications
1. Cosmetics Industry - Incorporating beauty fads and innovative formulas, like GlamGlow's GALACTICLEANSE, creates a competitive edge in the cosmetics industry.
2. Skincare Industry - Texture-transforming formulas and the use of popular ingredients like charcoal create disruptive innovation opportunities for skincare brands to offer unique and effective solutions.
3. Beauty Retail Industry - The demand for unique and innovative beauty products, such as GlamGlow's GALACTICLEANSE, presents a disruptive innovation opportunity for beauty retailers to curate their offerings and differentiate themselves in the market.
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