Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Mindful Athletic Brand Initiatives

Clean the Sky - Positive Eco Trends & Breakthroughs

Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars

— November 13, 2024 — Business
Nike expanded its wellness offerings with the launch of the 'Well Collective' last year. The new initiative brings a holistic approach to fitness, particularly for women, and reflects consumers' evolving priorities toward comprehensive wellness and balanced lifestyles.

The Well Collective focuses on five key wellness pillars: "movement, mindfulness, nutrition, rest, and connection," aligning with the increased demand for brands to support physical and mental well-being. To enhance this initiative, Nike transformed its Nike Live stores, which cater to local communities and loyalty members, into Nike Well Collective locations, reinforcing its commitment to wellness at a local level. Additionally, Nike's social media channels were rebranded to reflect this focus, with @niketraining becoming @nikewellcollective.

By expanding beyond traditional fitness into areas like mindfulness and recovery, Nike taps into the modern consumer’s desire for holistic health support.

Image Credit: Nike
Trend Themes
1. Holistic Wellness Integration - Combining fitness with mindfulness and recovery, brands are embracing a comprehensive approach to health that addresses both physical and mental wellness.
2. Localized Wellness Communities - Transforming retail spaces into community-focused wellness hubs signifies a shift towards locally tailored health experiences and community engagement.
3. Social Media Rebranding for Wellness - Updating social media identities to reflect wellness initiatives highlights the growing importance of digital platforms in promoting holistic health messages and engagement.
Industry Implications
1. Fitness and Wellness - The evolution of fitness brands into holistic wellness providers demonstrates an industry-wide shift towards encompassing mental and emotional health alongside physical fitness.
2. Retail Transformation - Converting traditional retail spaces into wellness-oriented local hubs indicates significant innovation in how brick-and-mortar stores engage with their community.
3. Social Media Marketing - Rebranding social media channels to focus on wellness showcases the critical role of digital marketing in aligning brand identities with contemporary health trends.
7.8
Score
Popularity
Activity
Freshness