This Glass Wine Bottle Touts an Unconventional Shape and Lable-Less Design
Laura McQuarrie — September 2, 2017 — Lifestyle
References: luminous.gr & packagingoftheworld
For its client Limnos Wines, creative agency Luminous Design Group created an unconventional glass wine bottle to show off the unique way that the wine is produced.
Liastos Wine is a naturally sweet wine that is aged for six years, produced with grapes that spend eight days under the sun. Rather than choosing a conventional wine bottle design, a distinctive shape was selected to set the product apart and tell its unique origin story with the world.
Using a silkscreen printing technique, the Luminous Design Group created a dynamic design on the glass wine bottle that offers a depiction of the ever-changing positions of the sun as it moves across the sky. The use of this technique made it possible for the wine branding to exclude a label, offering a standout product that will catch the eyes of many consumers for its standout qualities.
Liastos Wine is a naturally sweet wine that is aged for six years, produced with grapes that spend eight days under the sun. Rather than choosing a conventional wine bottle design, a distinctive shape was selected to set the product apart and tell its unique origin story with the world.
Using a silkscreen printing technique, the Luminous Design Group created a dynamic design on the glass wine bottle that offers a depiction of the ever-changing positions of the sun as it moves across the sky. The use of this technique made it possible for the wine branding to exclude a label, offering a standout product that will catch the eyes of many consumers for its standout qualities.
Trend Themes
1. Silkscreen Printing Technique - This trend involves using a silkscreen printing technique to create dynamic designs on various products without the need for labels.
2. Unconventional Packaging Design - This trend focuses on creating distinctive and unique packaging designs to set products apart and tell their origin story.
3. Label-less Branding - This trend explores the use of branding techniques that eliminate the need for traditional labels, creating standout products.
Industry Implications
1. Wine and Spirits - This industry can benefit from implementing the silkscreen printing technique to create visually appealing and label-less wine bottle designs.
2. Creative Agency - This industry can capitalize on the trend of unconventional packaging design by offering innovative and distinctive solutions to clients.
3. Packaging Manufacturing - This industry can explore new opportunities in label-less branding by developing advanced printing techniques and materials for unique packaging design.
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