Dutch Bros Partners with Owala® to Target the Gen Z Demographic
References: prnewswire
Dutch Bros Coffee has partnered with Owala® to launch a special edition water bottle, the Always Stoked FreeSip® Twist. This collaboration blends Dutch Bros’ lively brand with Owala’s popular and functional water bottles. The new bottle, which will be available starting October 4, features a vibrant yellow and white checkerboard pattern and a striking blue cap. The aesthetic is intended to reflect the energetic spirit of Dutch Bros and the stylish design of Owala.
The Always Stoked FreeSip® Twist is designed to cater to diverse beverage needs, accommodating hot, cold, and carbonated drinks. It emphasizes both practicality and aesthetic appeal to enhance the user's hydration experience while showcasing a fun and distinctive style.
Tana Davila, chief marketing officer at Dutch Bros, shared about the collaboration: "We're excited to bring our customers a fun way to show off their Dutch Bros style. Collaborating with Owala felt right since both brands offer customers unique ways to customize their experiences through drinks or drinkware."
Image Credit: Dutch Bros Coffee x Owala®
The Always Stoked FreeSip® Twist is designed to cater to diverse beverage needs, accommodating hot, cold, and carbonated drinks. It emphasizes both practicality and aesthetic appeal to enhance the user's hydration experience while showcasing a fun and distinctive style.
Tana Davila, chief marketing officer at Dutch Bros, shared about the collaboration: "We're excited to bring our customers a fun way to show off their Dutch Bros style. Collaborating with Owala felt right since both brands offer customers unique ways to customize their experiences through drinks or drinkware."
Image Credit: Dutch Bros Coffee x Owala®
Trend Themes
1. Brand Collaboration Merchandise - The joint effort between Dutch Bros and Owala® exemplifies brand collaboration merchandise that merges distinct brand identities to create unique, collectible products.
2. Multifunctional Drinkware - The Always Stoked FreeSip® Twist's design accommodates various beverage types, highlighting a trend towards multifunctional drinkware that serves diverse consumer needs.
3. Aesthetic-driven Products - The vibrant and stylish design of the new water bottle speaks to the growing demand for aesthetic-driven products that appeal to visually-conscious consumers.
Industry Implications
1. Beverage Industry - The partnership with Owala® opens new avenues in the beverage industry where brands can leverage proprietary drinkware to deepen customer engagement.
2. Retail Merchandising - By offering special edition water bottles, Dutch Bros taps into the retail merchandising industry, creating exclusive products that drive sales and brand loyalty.
3. Consumer Goods - The introduction of the Always Stoked FreeSip® Twist situates Dutch Bros within the consumer goods industry, focusing on innovative and stylish everyday products.
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