Monoprix's 'Food To Go' Range Appeals to Busy Urbanites
Laura McQuarrie — September 20, 2017 — Lifestyle
References: brand-image & packagingoftheworld
Brandimage created a dynamic range of to-go packaging for French retailer Monoprix's line of premium Food To Go, which appeals to busy urbanites who are starved for time.
As the products have designed to offer high-quality, healthy and affordable options, transparent grab-and-go packaging was created to emphasize the ultra-fresh nature of the items. Some of the products that are available include everything from prepared sandwiches and salads to freshly squeezed juices and desserts. Labels that can be found on the packages call out commitments from the brand such as "prepared by hand" and "fruits picked at their peak."
Although the packaging embraces a simple black and white colorway, the vibrancy of the many colorful ingredients shines through the transparent packaging to create bold and eye-catching designs.
As the products have designed to offer high-quality, healthy and affordable options, transparent grab-and-go packaging was created to emphasize the ultra-fresh nature of the items. Some of the products that are available include everything from prepared sandwiches and salads to freshly squeezed juices and desserts. Labels that can be found on the packages call out commitments from the brand such as "prepared by hand" and "fruits picked at their peak."
Although the packaging embraces a simple black and white colorway, the vibrancy of the many colorful ingredients shines through the transparent packaging to create bold and eye-catching designs.
Trend Themes
1. Transparent To-go Packaging - Opportunities for designing innovative, eco-friendly food packaging that showcases high-quality ingredients and emphasizes freshness.
2. Premium Grab-and-go Foods - Opportunities for developing healthy, high-quality, and affordable grab-and-go food options for busy urbanites.
3. Product Transparency - Opportunities for branding products with transparent packaging and clear labeling that calls out the quality of ingredients and how they are prepared.
Industry Implications
1. Food Packaging Industry - Innovative packaging design that caters to convenient food consumption.
2. Fast Casual Dining Industry - Opportunities for offering healthy and high-quality grab-and-go options to satisfy busy urbanites' needs.
3. Supermarkets and Retailers - Opportunities for emphasizing freshness and transparency through innovative packaging and labeling for prepared foods and drinks.
5.4
Score
Popularity
Activity
Freshness
