Fast&Fresco's Soup Packaging Takes Cues from To-Go Coffee Cups
Laura McQuarrie — September 7, 2017 — Lifestyle
References: fastandfresco.it & packagingoftheworld
Takeaway soup can be one of the most perilous menu items to order, as poorly designed containers threaten to lead to messes and missed meals.
Fast&Fresco is rethinking the way takeaway soup containers are designed by launching single-serve cups that can be held in a way that's similar to a coffee cup with a sleeve. This sleeve serves as a sheath for the cup, sharing vital product information, but once the soup has been heated, it may be rearranged to form a comfortable grip around the hot cup of liquid. As Fast&Fresco notes on its cups, the heat-and-eat soup cups can be prepared in a matter of minutes in the microwave.
Although there are many examples of single-serve soup cups that boast similar styles of containers, few of them integrate sleeves that help to protect the user's hands from accidentally being scorched.
Fast&Fresco is rethinking the way takeaway soup containers are designed by launching single-serve cups that can be held in a way that's similar to a coffee cup with a sleeve. This sleeve serves as a sheath for the cup, sharing vital product information, but once the soup has been heated, it may be rearranged to form a comfortable grip around the hot cup of liquid. As Fast&Fresco notes on its cups, the heat-and-eat soup cups can be prepared in a matter of minutes in the microwave.
Although there are many examples of single-serve soup cups that boast similar styles of containers, few of them integrate sleeves that help to protect the user's hands from accidentally being scorched.
Trend Themes
1. Improved Takeaway Packaging - Fast&Fresco's inclusion of a protective sleeve in their soup cups sets a trend for improved takeaway packaging that prioritizes user experience and safety.
2. Convenient Microwave-prepared Meals - The heat-and-eat soup cups from Fast&Fresco tap into the trend of convenient microwave-prepared meals, offering a quick and easy option for consumers on the go.
3. Integration of Beverage Cup Design - The incorporation of coffee cup design elements in Fast&Fresco's soup cups suggests a trend of integrating familiar and comfortable features from different food and beverage containers.
Industry Implications
1. Food Packaging - Fast&Fresco's innovative soup cup design presents an opportunity for the food packaging industry to reevaluate and enhance takeaway food containers for improved user experience.
2. Convenience Foods - The rise of easy-to-prepare microwave meals, exemplified by Fast&Fresco's heat-and-eat soup cups, indicates potential for disruption and growth within the convenience foods industry.
3. Food and Beverage Containers - The integration of beverage cup design elements in Fast&Fresco's soup cups opens up possibilities for disruption in the food and beverage container industry, driving the demand for more versatile and user-friendly packaging solutions.
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