The Prepackaged McDonald's McCafe Frappes are Set to Launch in 2018
Michael Hemsworth — September 14, 2017 — Lifestyle
References: brandeating
Fast food brands are associated with fast service that's easily accessible, but the bottled McDonald's McCafe Frappes look to further advance on this notion of quick, enjoy anywhere consumption. The drinks are set to launch in 2018 and put the brands popular Mocha, Vanilla and Caramel Frappe drinks in a convenient bottled format to pick up at grocery stores and retailers outside of the existing restaurants. This will help to expand the brand's reach and compete with other prepackaged coffee drink options like the bottled Starbucks Frappuccinos.
The bottled McDonald's McCafe Frappes are made with 100% Arabica bean coffee and come as the latest step that the brand is taking to enter the prepackaged retail market as seen prior with the Big Mac and McChicken sauce releases.
The bottled McDonald's McCafe Frappes are made with 100% Arabica bean coffee and come as the latest step that the brand is taking to enter the prepackaged retail market as seen prior with the Big Mac and McChicken sauce releases.
Trend Themes
1. Prepackaged Retail Market - This trend opens up opportunities for fast food brands to expand their reach and compete with other prepackaged food and beverage options in grocery stores and retailers.
2. Convenient Bottled Format - The growing popularity of bottled coffee drinks creates opportunities for QSR brands to offer their signature beverages in a convenient, on-the-go format.
3. Fast Food Retail Merchandising - QSR brands exploring the prepackaged retail market can disrupt the industry by leveraging their existing brand recognition and introducing their products to a wider consumer base.
Industry Implications
1. Fast Food - Fast food brands can leverage their popular menu items and brand recognition to enter the prepackaged retail market.
2. Beverage - The bottled coffee drink trend presents opportunities for the beverage industry to expand its offerings and provide consumers with convenient, ready-to-drink coffee options.
3. Retail - The introduction of prepackaged QSR coffee drinks in grocery stores and retailers creates new opportunities for the retail industry to attract customers with popular fast food brand products.
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