Glossier's 'Body Hero' Products Leave Skin Looking Dewy and Moisturized
Riley von Niessen — September 14, 2017 — Marketing
Glossier, a revolutionary skincare and makeup brand that celebrates real beauty, recently expanded its offerings with its 'Body Hero' products.
Meant to be used in tandem, the line includes the 'Body Hero Daily Oil Wash' and the 'Body Hero Daily Perfecting Cream.' Together, the products nourish a user's skin by deeply moisturizing it, leaving it with a dewy look that doesn't feel heavy or greasy. Each of the products comes in minimalist baby pink packaging, which is contrasted with red boxes that contain the names of the products.
To promote an inclusive message, Glossier launched the Body Hero products with images that feature women with different body types, showing its consumers that they should feel proud in their skin and celebrate it.
Meant to be used in tandem, the line includes the 'Body Hero Daily Oil Wash' and the 'Body Hero Daily Perfecting Cream.' Together, the products nourish a user's skin by deeply moisturizing it, leaving it with a dewy look that doesn't feel heavy or greasy. Each of the products comes in minimalist baby pink packaging, which is contrasted with red boxes that contain the names of the products.
To promote an inclusive message, Glossier launched the Body Hero products with images that feature women with different body types, showing its consumers that they should feel proud in their skin and celebrate it.
Trend Themes
1. Body Care Pairings - Developing body care products that complement each other to maximize the benefits and enhance the user's experience.
2. Inclusive Branding - Creating a diverse marketing campaign that promotes body positivity and inclusivity can strengthen brand value and increase customer loyalty.
3. Minimalist Packaging - Using minimalist design and pastel colors can create a cohesive and appealing product lineup that stands out in a crowded market.
Industry Implications
1. Skincare and Body Care - Creating skincare and body care products with natural ingredients and innovative formulations can address the changing consumer preferences towards sustainability and wellness.
2. Beauty and Fashion - By combining beauty and fashion trends, businesses can provide a complete self-care experience that resonates with consumers and increases revenue streams.
3. Health and Wellness - Health and wellness industries can collaborate with skincare and body care businesses to create products that promote mental and physical wellbeing, addressing the need for holistic self-care solutions.
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