Aiming to provide relief to consumers who are already inundated with advertisements, many of the top March 2015 interactive ideas put an emphasis on creating an exciting, educational or memorable experience instead of blatantly hawking a product. Some great examples of this include a romantic stunt that had a drone drop flowers down to loving couples on Valentine's Day, hammocks put out in public and apps that allow fans of Ray-Ban to create awesome photography inspired by a glasses lens.
These public advertisements tend to be grand and eye-catching, drawing audiences because something out of the ordinary is happening. Leaving people with photographs, fond memories, sweet souvenirs or knowledge about something that they didn't know before, these interactive marketing campaigns show how to create a valuable experience that supports a service or product.
Top 75 Interactive Ideas in March

75
Shoppable Construction Barriers
Kate Spade's 'Coming Soon' Wall is an Interactive Retail Platform

74
Storytelling Social Campaigns
Gap's Instagram Video Marketing Campaign is Short, Sweet & Strange

73
Augmented Reality Blocks
LEGO Connect Gives Kids 3D Virtual Visuals of Unbuilt Toy Brick Sets
72
Nose Photography Apps
NosePost Saves Your Fingers from Freezing When You Want to Take an Image
71
Giant Shoebox Installations
Nike Dropped a Gigantic Shoebox on a New York City Street Corner
70
Interactive Museum Devices
The High-Tech Pen Enables Visitors to Engage with the Collection
69
Reflective Photo Apps
Ray-Ban's Unique Photography App Lets You Create Double Exposure Shots
68
Movie Collage Campaigns
Scotiabank's Movie Marketing Stunt Shows off Item Collages on Instagram
67
Adventure-Capturing Campaigns
Marriott Lends Out GoPro Travel Cameras for Guests to Try
66
360-Degree City Tours
Dubai 360 Offers an Interactive, Immersive City Tour
65
Comfy Furnished Chairlifts
This Living Room Gondola Gives Skiers a Warm Ride Up the Mountain
64
Shoppable Movie Trailers
People Can Buy Looks from 'Kingsman: The Secret Service' with a Click
63
Bubble-Popping Promotions
This Dragon Quest Video Game Marketing Stunt Features a Slime Wall
62
Fortune-Telling Fries
Fast Food Marketing Campaign Involves Divination by French Fries
61
Rewarding Travel Campaigns
Schick's Travel Contest Offers Flights, Drives and Shopping to Winners
60
Restful Public Hammocks
Zeze Biscuit's Free Net Treats People to Rest and Relaxation
59
Personalized Ride Campaigns
This SKODA Car Marketing Stunt Harnesses the Power of AR Technology
58
Nature-Swapping Vending Machines
Old Spice's Vending Machine Accepts Tokens from the Earth
57
Cheap Fun Campaigns
This KFC Marketing Campaign Shows Amusement at No Cost
56
URL-Sending Beacons
The Blesh Physical Web Beacon Makes Smart Object Interaction Seamless
55
Bank Branch Pop-Ups
Tangerine's Convenient Bank Branch Pop-Up Wins Over New Customers
54
Auctioned Airline Upgrades
AirBerlin's Exquisite Program Lets Travelers Bid for Flight Upgrades
53
Automatic Jukebox Apps
The Anthem Feature on the Rockbot App Lets You Play Your Music in Public
52
Viral News Services
Snapchat and Vice Team Up in a New Business Experiment
51
Beacon Treasure Hunts
Australia's Bendigo Marketplace Hosts Hi-Tech Family Scavenger Hunts
50
Local Shopping Kiosks
American Express' Shop Small Helps You Experience Local Treasures
49
Car Shopping Quizzes
TMatch Narrows Down Choices When Purchasing a Vehicle
48
Coffee Date Events
Match.com and Starbucks Couple Up for a Romantic Matchmaking Event
47
Ad Clean-Up Campaigns
Free the Article Wipes Away Digital Advertisements That Clutter Screens
46
Sporty Street Parties
The Pepsi Hyped for Halftime Show Pumped Up a Small City
45
Lottery Beer Taps
Carlsberg Turned Bar Taps into Controllers for an Interactive In-Pub Game
44
Beacon Food Marketing
American Craft Sausages Successfully Grew in Popularity with Message Tech
43
Eco-Friendly Hashtag Campaigns
Scott Brand's Toss the Tube Initiative Promotes Tube-Free Tissues
42
Livestreaming Fashion Apps
Japan's LINE App Features Exclusive Burberry Fashion Content
41
Extended Social Media Videos
Instagram Offers Infinitely Looping Videos to Accommodate Advertisers
40
Toy-Creating Kiosks
PieceMaker's 3D Printing Booth Dispenses Tiny Customized Toys
39
Social Travel Shops
Conrad Hotels Lets Its Guests Make a Travel Booking Through Instagram
38
Warming Fitness Stations
The Russian Olympic Committee's Heat Lamp Design Encourages Activity
37
Flower Delivery Drones
This Flower Marketing Stunt Involves a Romantic UAV
36
Interactive Mental Health Videos
Replace the Face is an Evocative Music Video and Message Board
35
Cozy Cuddling Cafes
McVitie's Pop-Up Romantic Cafe Accepts Hugs as Payment
34
Mobile Brewery Tours
The Budweiser Brewmaster Tour Brings the Commercial Facility to Customers
33
Super Bowl Lullabies
Squarespace Shows Capabilities with a Site for Jeff Bridges Sleeping Tapes
32
Romantic Chocolate Experiments
This Valentines Chocolate Ad Demonstrates the Science Behind Love
31
Hunger Translator Apps
This Domino's Pizza App Tells You Exactly What You're Craving
30
Customizable Festival Apps
Golive is a DIY App for the Music Festival Market
29
Uplifting Beauty Campaigns
Dove's #SpeakBeautiful Encourages Kind Words on Social Media
28
Rewarded Romance
Editor Laura McQuarrie Shares Romantic Marketing Incentives for Valentine's Day
27
Social Travel Bookings
Stayful's #Tweetstay Helps to Arrange an Easy Travel Booking
26
Rooftop LGBT Collages
Pantone Will Create a Massive LGBT Flag in Russia During the 2018 World Cup
25
Creepy Networking Campaigns
This TV Marketing Stunt for 'Stalker' Scoped Out Profiles on LinkedIn
24
Tanning Funeral Pranks
This Campaign Reveals the Dangers of Indoor Tanning and Health
23
Augmented Reality Calendars
We Are Royale's Interactive Calendar is Animated With a Mobile App
22
Social Fantasy Leagues
Huawei's Twitter Fantasy League Lets Users Manage Teams of Celebs
21
Privatized Wine Store Campaigns
Pairs Perfectly by Ontario Wine Council Fights for Changes
20
Travel Upgrade Games
Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats
19
Beauty Vlogger Contests
The Brush Contest from L'Oreal Appeals to Makeup Lovers Worldwide
18
Friendly Seating Campaigns
This Interactive Marketing Initiative Encourages Socializing on the Bus
17
Lonely Cancer Campaigns
Macmillan's Cancer Campaign Simulates the Disease with an Isolation Box
16
Playful Childrenswear Ads
Bonpoint's Luxury Clothing Ad for Kids is an Interactive Peekaboo game
15
Educational Candy ATMs
The Sberbank Candy ATM Entertains Children While Parents Bank
14
Romantic Senior Selfies
Milka's Selfie Campaign Introduces the Photography Phenomenon to Elders
13
Underprivileged Networking Stunts
This Charity Marketing Stunt Involves a Mock Profile on LinkedIn
12
Brand Advocate Stunts
Viva Vantage Wins Over Fans of a Competitor's Products
11
Automotive Web Shops
Rockar Hyundai Makes Buying a Car as Easy as Online Shopping
10
Gamified Festival Apps
The Primavera Sound App Announces Its Music Festival Lineup Through Play
9
Passionate Sports Campaigns
Reebok's Be More Human Campaign Celebrates Those Who Push the Limits
8
Loving Video Campaign Giveaways
With Kleenex Kiss You Can Upload a Video to Show How Much You Care
7
Blogger Cancer Campaigns
The Swedish Childhood Cancer Foundation's Blog Battle Helps Everyone Win
6
Familial Safety Videos
TAM Airlines' Safety Videos Star Travelers' Loved Ones
5
Beachside Storage Lockers
Simond's Beach Lockers Protect Personal Belongings and Skin
4
Shadowplay Pop-Up Shops
Magic Was Brought to a Mall with a Surprise Disney Pop-Up Shop
3
Healthy Tailgating Demos
Bounty Towels Teams Up with New York Giants for Fun Food Prep
2
Hilarious Toilet Discussions
Cherry Healey Promotes Cottonelle Flushable Wipes by Talking Bums
1
Party Planning Contests
Dixie Tracked Down the Best Host for Its Ultra Moments Party Contest
Related Ideas
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
Experiential Luggage Events
The BÉIS Bloomingdale’s Takeover Featured a Human Claw Machine
AI-Powered Creative Marketing Tools
RYA x Qrious Insight Partner for Ad Campaign Generation
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
AI Marketing Storytelling
Coca-Cola AI Campaign Brings Nostalgia and Innovation Together
Immersive Fashion Pop-Ups
SHEIN Launches Multi-Category Toronto Shopping Experience This Spring
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Heartwarming Bank Campaigns
Chase's Next Thing You Know Campaign Captures a Full Life
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
Digital Debit Card Campaigns
Interac Introduces 'The Lost Wallet Board' Installation in Toronto
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
AI-Powered Advertiser Campaigns
Instacart Utilizes its Automation Tools for Universal Campaigns
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
AI-Driven Product Photoshoots
Unilever Shared Its Use of AI and Digital Twins at NVIDIA GTC 2025
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Interactive Easter Chocolate Experiences
Lindt introduces a Digital GOLD BUNNY Game
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Youth Metaverse Advertising Initiatives
Roblox Announced an Advertising Partnership with PubMatic
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Humorous Mother's Day Campaigns
bubly Addresses Mother’s Day Mishaps with the 'Gift Glow Up Shop'
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Star-Supported Animated Character Campaigns
Hello Kitty and Bruno Mars Commemorate an Anniversary
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
AI-Powered Travel Assistants
Instahop Creates Personalized Digital Itineraries
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Digital Staredown Games
Modern Human Habits Inspired TWIX's Second Screen Staredown
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
AI-Generated QSR Items
McDonald's India Asks Fans to Create its Signature Collection with AI
Immersive Summer Pop-Ups
Guildford Town Centre Will Present the 'Spring Fling' Pop-Up Experience
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Jelly Tint Arcade Pop-Ups
MILK MAKEUP will Offer an Experiential Claw Machine Event in NYC
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Immersive Cereal Cities
Kellogg's Town Welcomes Virtual Visitors in a Breakfast World
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
Spring-Themed Chocolate Brand Activities
Hershey’s Chocolate World Delights Families During Spring
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Nostalgic Video Rental Pop-Ups
KitKat is Bringing Back Blockbuster to Help Fans "Break Better"
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Pet Play-Centric Campaigns
Pet Valu Debuts the Multi-Faceted Playtime Campaign
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Interactive Packaging Content
SmartLinks Debuts a Self-Serve Platform for Product Packaging
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
AI Video Advertisement Generators
AdCreative.ai Showcases anAI-Powered Product Videoshoot Model
Content Idea Generators
Spin The Wheel and Capture Content Ideas Based on Your Online Presence
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Content Ideation Tools
The Content Ideas Generator Creates 12 Ideas in Seconds
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Immersive Keyboard-Focused Events
Logitech's Pop Icon Keys Event Merges Technology and Expression
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Interactive Ad Tools
Create Interactive Ads for More Engagement and Installs with PlayBuild
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Digital Retail Mapping Solutions
Living Map Installs Screens at Metrocentre Shopping Centre
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Digital Dependency Awareness Campaigns
Trapped by the Screen Uncovers Hidden Costs of Screen Time
Mobile Ad-Supported Checkouts
Sam's Club is Launching Display Ads in its Mobile App
Interactive Image Mapping
Image Mapping Lets Businesses Create Designs Seamlessly
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Content Retention Tools
Active Recall Helps You Retain Online Content with Tailored Summarizations
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
Immersive Balloon Experiences
The Balloon Story Pop-Up Event is Whimsical and Imaginative
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Daily Fun Facts
Curiosity of the Day Offers Bite-Sized Insights to Spark Interest
Interactive Image Tools
Interactivity Studio Makes Static Images Dynamic With Links and Media
Niche Interest Ads
Interest Navigator Uncovers Interests That are Hidden from Most Advertisers