Aiming to provide relief to consumers who are already inundated with advertisements, many of the top March 2015 interactive ideas put an emphasis on creating an exciting, educational or memorable experience instead of blatantly hawking a product. Some great examples of this include a romantic stunt that had a drone drop flowers down to loving couples on Valentine's Day, hammocks put out in public and apps that allow fans of Ray-Ban to create awesome photography inspired by a glasses lens.
These public advertisements tend to be grand and eye-catching, drawing audiences because something out of the ordinary is happening. Leaving people with photographs, fond memories, sweet souvenirs or knowledge about something that they didn't know before, these interactive marketing campaigns show how to create a valuable experience that supports a service or product.
Top 75 Interactive Ideas in March
75
Shoppable Construction Barriers
Kate Spade's 'Coming Soon' Wall is an Interactive Retail Platform
74
Storytelling Social Campaigns
Gap's Instagram Video Marketing Campaign is Short, Sweet & Strange
73
Augmented Reality Blocks
LEGO Connect Gives Kids 3D Virtual Visuals of Unbuilt Toy Brick Sets
72
Nose Photography Apps
NosePost Saves Your Fingers from Freezing When You Want to Take an Image
71
Giant Shoebox Installations
Nike Dropped a Gigantic Shoebox on a New York City Street Corner
70
Interactive Museum Devices
The High-Tech Pen Enables Visitors to Engage with the Collection
69
Reflective Photo Apps
Ray-Ban's Unique Photography App Lets You Create Double Exposure Shots
68
Movie Collage Campaigns
Scotiabank's Movie Marketing Stunt Shows off Item Collages on Instagram
67
Adventure-Capturing Campaigns
Marriott Lends Out GoPro Travel Cameras for Guests to Try
66
360-Degree City Tours
Dubai 360 Offers an Interactive, Immersive City Tour
65
Comfy Furnished Chairlifts
This Living Room Gondola Gives Skiers a Warm Ride Up the Mountain
64
Shoppable Movie Trailers
People Can Buy Looks from 'Kingsman: The Secret Service' with a Click
63
Bubble-Popping Promotions
This Dragon Quest Video Game Marketing Stunt Features a Slime Wall
62
Fortune-Telling Fries
Fast Food Marketing Campaign Involves Divination by French Fries
61
Rewarding Travel Campaigns
Schick's Travel Contest Offers Flights, Drives and Shopping to Winners
60
Restful Public Hammocks
Zeze Biscuit's Free Net Treats People to Rest and Relaxation
59
Personalized Ride Campaigns
This SKODA Car Marketing Stunt Harnesses the Power of AR Technology
58
Nature-Swapping Vending Machines
Old Spice's Vending Machine Accepts Tokens from the Earth
57
Cheap Fun Campaigns
This KFC Marketing Campaign Shows Amusement at No Cost
56
URL-Sending Beacons
The Blesh Physical Web Beacon Makes Smart Object Interaction Seamless
55
Bank Branch Pop-Ups
Tangerine's Convenient Bank Branch Pop-Up Wins Over New Customers
54
Auctioned Airline Upgrades
AirBerlin's Exquisite Program Lets Travelers Bid for Flight Upgrades
53
Automatic Jukebox Apps
The Anthem Feature on the Rockbot App Lets You Play Your Music in Public
52
Viral News Services
Snapchat and Vice Team Up in a New Business Experiment
51
Beacon Treasure Hunts
Australia's Bendigo Marketplace Hosts Hi-Tech Family Scavenger Hunts
50
Local Shopping Kiosks
American Express' Shop Small Helps You Experience Local Treasures
49
Car Shopping Quizzes
TMatch Narrows Down Choices When Purchasing a Vehicle
48
Coffee Date Events
Match.com and Starbucks Couple Up for a Romantic Matchmaking Event
47
Ad Clean-Up Campaigns
Free the Article Wipes Away Digital Advertisements That Clutter Screens
46
Sporty Street Parties
The Pepsi Hyped for Halftime Show Pumped Up a Small City
45
Lottery Beer Taps
Carlsberg Turned Bar Taps into Controllers for an Interactive In-Pub Game
44
Beacon Food Marketing
American Craft Sausages Successfully Grew in Popularity with Message Tech
43
Eco-Friendly Hashtag Campaigns
Scott Brand's Toss the Tube Initiative Promotes Tube-Free Tissues
42
Livestreaming Fashion Apps
Japan's LINE App Features Exclusive Burberry Fashion Content
41
Extended Social Media Videos
Instagram Offers Infinitely Looping Videos to Accommodate Advertisers
40
Toy-Creating Kiosks
PieceMaker's 3D Printing Booth Dispenses Tiny Customized Toys
39
Social Travel Shops
Conrad Hotels Lets Its Guests Make a Travel Booking Through Instagram
38
Warming Fitness Stations
The Russian Olympic Committee's Heat Lamp Design Encourages Activity
37
Flower Delivery Drones
This Flower Marketing Stunt Involves a Romantic UAV
36
Interactive Mental Health Videos
Replace the Face is an Evocative Music Video and Message Board
35
Cozy Cuddling Cafes
McVitie's Pop-Up Romantic Cafe Accepts Hugs as Payment
34
Mobile Brewery Tours
The Budweiser Brewmaster Tour Brings the Commercial Facility to Customers
33
Super Bowl Lullabies
Squarespace Shows Capabilities with a Site for Jeff Bridges Sleeping Tapes
32
Romantic Chocolate Experiments
This Valentines Chocolate Ad Demonstrates the Science Behind Love
31
Hunger Translator Apps
This Domino's Pizza App Tells You Exactly What You're Craving
30
Customizable Festival Apps
Golive is a DIY App for the Music Festival Market
29
Uplifting Beauty Campaigns
Dove's #SpeakBeautiful Encourages Kind Words on Social Media
28
Rewarded Romance
Editor Laura McQuarrie Shares Romantic Marketing Incentives for Valentine's Day
27
Social Travel Bookings
Stayful's #Tweetstay Helps to Arrange an Easy Travel Booking
26
Rooftop LGBT Collages
Pantone Will Create a Massive LGBT Flag in Russia During the 2018 World Cup
25
Creepy Networking Campaigns
This TV Marketing Stunt for 'Stalker' Scoped Out Profiles on LinkedIn
24
Tanning Funeral Pranks
This Campaign Reveals the Dangers of Indoor Tanning and Health
23
Augmented Reality Calendars
We Are Royale's Interactive Calendar is Animated With a Mobile App
22
Social Fantasy Leagues
Huawei's Twitter Fantasy League Lets Users Manage Teams of Celebs
21
Privatized Wine Store Campaigns
Pairs Perfectly by Ontario Wine Council Fights for Changes
20
Travel Upgrade Games
Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats
19
Beauty Vlogger Contests
The Brush Contest from L'Oreal Appeals to Makeup Lovers Worldwide
18
Friendly Seating Campaigns
This Interactive Marketing Initiative Encourages Socializing on the Bus
17
Lonely Cancer Campaigns
Macmillan's Cancer Campaign Simulates the Disease with an Isolation Box
16
Playful Childrenswear Ads
Bonpoint's Luxury Clothing Ad for Kids is an Interactive Peekaboo game
15
Educational Candy ATMs
The Sberbank Candy ATM Entertains Children While Parents Bank
14
Romantic Senior Selfies
Milka's Selfie Campaign Introduces the Photography Phenomenon to Elders
13
Underprivileged Networking Stunts
This Charity Marketing Stunt Involves a Mock Profile on LinkedIn
12
Brand Advocate Stunts
Viva Vantage Wins Over Fans of a Competitor's Products
11
Automotive Web Shops
Rockar Hyundai Makes Buying a Car as Easy as Online Shopping
10
Gamified Festival Apps
The Primavera Sound App Announces Its Music Festival Lineup Through Play
9
Passionate Sports Campaigns
Reebok's Be More Human Campaign Celebrates Those Who Push the Limits
8
Loving Video Campaign Giveaways
With Kleenex Kiss You Can Upload a Video to Show How Much You Care
7
Blogger Cancer Campaigns
The Swedish Childhood Cancer Foundation's Blog Battle Helps Everyone Win
6
Familial Safety Videos
TAM Airlines' Safety Videos Star Travelers' Loved Ones
5
Beachside Storage Lockers
Simond's Beach Lockers Protect Personal Belongings and Skin
4
Shadowplay Pop-Up Shops
Magic Was Brought to a Mall with a Surprise Disney Pop-Up Shop
3
Healthy Tailgating Demos
Bounty Towels Teams Up with New York Giants for Fun Food Prep
2
Hilarious Toilet Discussions
Cherry Healey Promotes Cottonelle Flushable Wipes by Talking Bums
1
Party Planning Contests
Dixie Tracked Down the Best Host for Its Ultra Moments Party Contest
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Marathon-Inspired NYC Pop-Ups
Bandit x ASICS Partner for a New Capsule and Immersive Experience
AI Job Skill Tools
Dove Chocolate's Mom Experience Translator Helps with Reintering the Workforce
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Digital Debit Card Campaigns
Interac Introduces 'The Lost Wallet Board' Installation in Toronto
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
Expressive Smart Home Displays
The 'Smart Pad' Concept by Kai Xia Has a Comical Personality
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Break-Focused AI Campaigns
Kit Kat is Encouraging AI Tool Breaks to Boost Their Optimization
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Youth Metaverse Advertising Initiatives
Roblox Announced an Advertising Partnership with PubMatic
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
AI-Powered Travel Assistants
Instahop Creates Personalized Digital Itineraries
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Interactive AI Storytelling
Euphoria Stories Crafts Unique Storylines That Respond to Decisions
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
AI-Generated QSR Items
McDonald's India Asks Fans to Create its Signature Collection with AI
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Jelly Tint Arcade Pop-Ups
MILK MAKEUP will Offer an Experiential Claw Machine Event in NYC
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
AI Image Generation Games
Google Arts & Culture's Say What You See Helps with AI Image Prompts
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Spring Holiday Candy Gifts
These M&M's Spring Gifts Come in New and Returning Options
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Interactive Image Mapping
Image Mapping Lets Businesses Create Designs Seamlessly
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Immersive Keyboard-Focused Events
Logitech's Pop Icon Keys Event Merges Technology and Expression
Unknown Birthday Campaigns
Grey Bangladesh & Tasty Treat Address a Significant Issue in Bangladesh
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Problem-Based Website Ideas
Painkiller Ideas Offers a Database of Real Consumer Problems
AI-Driven Interactive Content
AI Menti Builder Boosts Engagement with Polls, Surveys, and More
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Interest-Based Action Plans
Curiosity Quench is an App Transforming Passions Into Actionable Plans
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Mobile Ad-Supported Checkouts
Sam's Club is Launching Display Ads in its Mobile App
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Amusement Park QR Readers
Intercard Launches the New Digital Kiosks with QR Code Readers
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Immersive Balloon Experiences
The Balloon Story Pop-Up Event is Whimsical and Imaginative
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Interactive Mapping Solutions
Mapplic Turns Static Images Into Engaging Maps
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Daily Fun Facts
Curiosity of the Day Offers Bite-Sized Insights to Spark Interest
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Content Retention Tools
Active Recall Helps You Retain Online Content with Tailored Summarizations
Interactive Presentation Polls
MeetMoji Uses AI to Create Engaging and Interactive Meetings
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign
Niche Interest Ads
Interest Navigator Uncovers Interests That are Hidden from Most Advertisers
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes