Match.com and Starbucks Couple Up for a Romantic Matchmaking Event
Laura McQuarrie — February 4, 2015 — Lifestyle
References: api.viglink & gizmodiva
Since meeting someone over coffee is one of the easiest and most affordable ways to make a romantic connection, Match.com and Starbucks teamed up to create a matchmaking event. Inspired by the fact that millions of its users show an interest in "coffee and conversation," Match is arranging the 'World's Largest Starbucks Date' on February 13th. The site has a special feature that now lets Match members send invites to users to meet at a nearby Starbucks.
For its role as host, Starbucks will be serving a special Valentine's Day menu that includes coffee for two, double chocolate brownies, raspberry mochas, flat white espressos, croissants and heart-shaped cookies. Although the items on the Valentine's menu will only be offered for a limited time, the meet at Starbucks will now be a permanent feature on Match's site.
For its role as host, Starbucks will be serving a special Valentine's Day menu that includes coffee for two, double chocolate brownies, raspberry mochas, flat white espressos, croissants and heart-shaped cookies. Although the items on the Valentine's menu will only be offered for a limited time, the meet at Starbucks will now be a permanent feature on Match's site.
Trend Themes
1. Romantic Matchmaking Events - There is an opportunity to create more events that combine romance and matchmaking, bringing together people who share common interests.
2. Coffee-based Matchmaking - Other dating apps or platforms could partner with coffee shops to create similar matchmaking opportunities for their users.
3. Limited-time Menus for Special Events - Restaurants and cafes can take advantage of special occasions to create limited-time menus that cater to the theme or mood of the event.
Industry Implications
1. Dating and Matchmaking - The dating and matchmaking industry can explore new ways to provide unique experiences for users and differentiate themselves from competitors.
2. Coffee Shop and Cafe - Coffee shops and cafes can collaborate with dating platforms or organize their own matchmaking events to attract new customers.
3. Food and Beverage - Restaurants and brands in the food and beverage industry can leverage special occasions to create attractive limited-time menus and increase customer engagement.
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