Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Uplifting Beauty Campaigns

Clean the Sky - Positive Eco Trends & Breakthroughs

Dove's #SpeakBeautiful Encourages Kind Words on Social Media

— February 21, 2015 — Fashion
When Dove teamed up with Twitter for a beauty campaign, it was noted that over five million negative tweets about body image were released within the last year. In order to combat this, these two brands developed #SpeakBeautiful, an initiative that shows the power that one person, or even one kind word has.

Since snarking on the way celebrities look tends to happen during big industry events, such as the upcoming Academy Awards, Dove will have self-esteem experts take over its Twitter account for this occasion. Instead of tweeting hateful things, Dove will lead by example by sharing messages that are inspiring, uplifting and empowering. Hopefully others on Twitter will follow suit and see that you can do so much more by lifting someone up than putting them down.
Trend Themes
1. Positive Social Media Campaigns - By encouraging kind words on social media, brands have the opportunity to create a positive and uplifting online environment, combating negativity and promoting mental well-being.
2. Celebrity Event Self-esteem Experts - By having self-esteem experts take over social media accounts during celebrity events, brands can set an example of positive body image and inspire others to do the same.
3. Power of Uplifting Messages - The success of initiatives like #SpeakBeautiful demonstrates the positive impact of uplifting messages, showing that kind words can be powerful tools for promoting self-esteem and empowerment.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can leverage positive social media campaigns to inspire consumers and promote self-confidence, driving growth and loyalty.
2. Social Media Marketing - Social media marketing companies can help brands develop and implement positive campaigns that encourage kind words, providing strategic guidance to leverage such initiatives for brand reputation and customer engagement.
3. Online Mental Wellness - The online mental wellness industry can explore partnerships with brands to promote positive messages and combat online negativity, creating platforms and resources that foster a healthier online environment.
3.2
Score
Popularity
Activity
Freshness