Dove's #SpeakBeautiful Encourages Kind Words on Social Media
Laura McQuarrie — February 21, 2015 — Fashion
References: twitter & designtaxi
When Dove teamed up with Twitter for a beauty campaign, it was noted that over five million negative tweets about body image were released within the last year. In order to combat this, these two brands developed #SpeakBeautiful, an initiative that shows the power that one person, or even one kind word has.
Since snarking on the way celebrities look tends to happen during big industry events, such as the upcoming Academy Awards, Dove will have self-esteem experts take over its Twitter account for this occasion. Instead of tweeting hateful things, Dove will lead by example by sharing messages that are inspiring, uplifting and empowering. Hopefully others on Twitter will follow suit and see that you can do so much more by lifting someone up than putting them down.
Since snarking on the way celebrities look tends to happen during big industry events, such as the upcoming Academy Awards, Dove will have self-esteem experts take over its Twitter account for this occasion. Instead of tweeting hateful things, Dove will lead by example by sharing messages that are inspiring, uplifting and empowering. Hopefully others on Twitter will follow suit and see that you can do so much more by lifting someone up than putting them down.
Trend Themes
1. Positive Social Media Campaigns - By encouraging kind words on social media, brands have the opportunity to create a positive and uplifting online environment, combating negativity and promoting mental well-being.
2. Celebrity Event Self-esteem Experts - By having self-esteem experts take over social media accounts during celebrity events, brands can set an example of positive body image and inspire others to do the same.
3. Power of Uplifting Messages - The success of initiatives like #SpeakBeautiful demonstrates the positive impact of uplifting messages, showing that kind words can be powerful tools for promoting self-esteem and empowerment.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can leverage positive social media campaigns to inspire consumers and promote self-confidence, driving growth and loyalty.
2. Social Media Marketing - Social media marketing companies can help brands develop and implement positive campaigns that encourage kind words, providing strategic guidance to leverage such initiatives for brand reputation and customer engagement.
3. Online Mental Wellness - The online mental wellness industry can explore partnerships with brands to promote positive messages and combat online negativity, creating platforms and resources that foster a healthier online environment.
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