Schick's Travel Contest Offers Flights, Drives and Shopping to Winners
Laura McQuarrie — February 4, 2015 — Marketing
References: wesetyoufree & marketingmag
The newly launched 'Schick Sets You Free,' multi-brand contest is offering up some huge rewards to Canadian consumers—including the chance to win free flights for life, or free drives and shopping for a year.
The campaign brings together Schick razors, Skintimate and Edge shaving gels, giving the contest appeal for both men and women. The three big prizes are being cut into individual contests, which run for about three months at a time. In order to enter, consumers must enter the PIN numbers found on Schick products online. Even if you're not a grand prize winner, there are thousands of secondary prizes to be won. The campaign is described as one to drive excitement to the shave category with activities that everybody enjoys: travel and shopping.
The campaign brings together Schick razors, Skintimate and Edge shaving gels, giving the contest appeal for both men and women. The three big prizes are being cut into individual contests, which run for about three months at a time. In order to enter, consumers must enter the PIN numbers found on Schick products online. Even if you're not a grand prize winner, there are thousands of secondary prizes to be won. The campaign is described as one to drive excitement to the shave category with activities that everybody enjoys: travel and shopping.
Trend Themes
1. Multi-brand Campaigns - Multi-brand campaigns will inspire more engagement and provide a wider reach.
2. Experience-based Rewards - Rewarding campaigns that offer unique experiences generate more hype and participation.
3. Online Product Promotions - Companies can increase sales and online traffic by offering promotions that require consumers to purchase and enter codes online.
Industry Implications
1. Consumer Goods - Consumer goods companies can benefit from partnerships and multi-brand campaigns to increase product sales and brand awareness.
2. Travel & Hospitality - Travel and hospitality companies can explore partnerships with other industries to offer unique rewards that generate more excitement and engagement.
3. E-commerce - Offering online promotions and rewards can increase online traffic and sales for e-commerce companies.
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