Scott Brand's Toss the Tube Initiative Promotes Tube-Free Tissues
Meghan Young — February 2, 2015 — Eco
References: scottbrand & sustainablebrands
Scott Brand has created an admirable campaign, Toss the Tube, in order to promote its environmentally conscious Naturals Tube-Free Toilet Paper. Speaking to a demographic that is concerned about the environment and looking for ways to make a difference, it encourages people to adopt a better product in this regard.
Yet instead of simply putting out a phrase and a product that supports it, the Toss the Tube campaign also offers eco-friendly tips to consumers from Carter Oosterhouse, the home and design expert and host of the new show “Rowhouse Showdown" as well as a unique sculpture. Jared Mackrory, brand manager for Scott Brand, says, "Imagining the environmental impact of 17 billion tubes--enough to fill the Empire State Building twice--is hard to do. That's why we brought the concept to life by creating a 30-foot replica in the middle of Manhattan."
Yet instead of simply putting out a phrase and a product that supports it, the Toss the Tube campaign also offers eco-friendly tips to consumers from Carter Oosterhouse, the home and design expert and host of the new show “Rowhouse Showdown" as well as a unique sculpture. Jared Mackrory, brand manager for Scott Brand, says, "Imagining the environmental impact of 17 billion tubes--enough to fill the Empire State Building twice--is hard to do. That's why we brought the concept to life by creating a 30-foot replica in the middle of Manhattan."
Trend Themes
1. Eco-friendly Hashtag Campaigns - Creating hashtag campaigns that promote eco-friendly products and actions can attract a demographic that is concerned about the environment and drive positive change.
2. Tube-free Packaging - Eliminating tubes from consumer products like toilet paper presents a disruptive innovation opportunity, reducing waste and environmental impact.
3. Celebrity Endorsements for Sustainability - Partnering with well-known celebrities to promote eco-friendly initiatives can raise awareness and encourage adoption of sustainable products and practices.
Industry Implications
1. Home and Design - The home and design industry can leverage eco-friendly hashtag campaigns and tube-free packaging to appeal to environmentally conscious consumers and drive sales.
2. Consumer Goods - Consumer goods companies have the opportunity to disrupt the market by adopting tube-free packaging for their products and promoting sustainability through hashtag campaigns.
3. Entertainment - The entertainment industry can use celebrity endorsements for sustainability to not only promote eco-friendly initiatives but also encourage audience engagement and participation in environmental causes.
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