Dixie Tracked Down the Best Host for Its Ultra Moments Party Contest
Laura McQuarrie — February 2, 2015 — Marketing
References: dixie & finance.yahoo
With the aim to find the Ultimate Host, The Dixie Ultra Moments party contest was set up.
The contest was launched in the summer of 2014, announced with the help of David Tutera's CELEBrations. Entrants were asked to submit photos of their top hosting moments online for the chance to win cash prizes, a year's supply of Dixie Ultra Moments tableware, plus the chance to star in a webisode. After the submissions were in, the voting began and soon enough, Karen C. was named The Ultimate Host late in 2014. In order to show off her party planning skills, Karen set up a vibrant superhero-themed party spread complete with decorations and food items, proving that pulling together a special celebration that looks great doesn't have to break the bank.
The contest was launched in the summer of 2014, announced with the help of David Tutera's CELEBrations. Entrants were asked to submit photos of their top hosting moments online for the chance to win cash prizes, a year's supply of Dixie Ultra Moments tableware, plus the chance to star in a webisode. After the submissions were in, the voting began and soon enough, Karen C. was named The Ultimate Host late in 2014. In order to show off her party planning skills, Karen set up a vibrant superhero-themed party spread complete with decorations and food items, proving that pulling together a special celebration that looks great doesn't have to break the bank.
Trend Themes
1. Hosting Contests - Opportunity for businesses to create contests that celebrate and reward exceptional hosts.
2. Online Submissions - Convenience and accessibility of online platforms to collect and showcase user submissions for contests.
3. Celebrity Endorsements - Collaborating with celebrities to promote and endorse contests and encourage participation.
Industry Implications
1. Party Planning - The party planning industry can leverage hosting contests to engage customers and showcase their services.
2. Tableware - Tableware companies can sponsor hosting contests to raise brand awareness and promote their products.
3. Event Production - Opportunity for event production companies to collaborate with contests and create visually stunning and memorable experiences.
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