Simond's Beach Lockers Protect Personal Belongings and Skin
Laura McQuarrie — February 19, 2015 — Marketing
References: adsoftheworld
Noticing that there's always one person who is designated to stay on the shore and watch the items that belong to others, Simond's developed beach lockers for item storage. Beyond offering a great way for people to secure their personal belongings, the skincare brand also set it up its Protecting Lockers as a place where people could slather themselves with sun lotion. When people went to set up a password for the lockers via a digital screen, a cute animation of a lotion bottle popped up, reminding people to take care of their skin.
Although this is an unexpected marketing stunt, it makes perfect sense for the brand to implement beach lockers in Chile, but it could just as easily be adapted for other beachy areas.
Although this is an unexpected marketing stunt, it makes perfect sense for the brand to implement beach lockers in Chile, but it could just as easily be adapted for other beachy areas.
Trend Themes
1. Beach Lockers - Opportunity for developing secure and innovative locker systems for beachgoers.
2. Personal Item Storage - Potential for creating convenient storage solutions for personal belongings in various settings.
3. Skincare Promotion - Chance to integrate skincare promotion with locker systems for enhanced customer experience.
Industry Implications
1. Hospitality - Opportunity for hotels and resorts to offer beach lockers as a value-added service for guests.
2. Outdoor Recreation - Potential for companies in the outdoor recreation industry to provide secure storage options for customers.
3. Tourism - Chance for tourism organizations to promote beach lockers as a safety and convenience measure for travelers.
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