The Brush Contest from L'Oreal Appeals to Makeup Lovers Worldwide
Laura McQuarrie — February 5, 2015 — Marketing
References: youtube & marketingmag
In order to scope out emerging makeup artists, L’Oréal Paris is putting out a call to beauty vloggers worldwide with The Brush Contest. The Brush Contest has participants enter with a three-minute video that showcases their skills as a makeup artist, based on the theme of "color clash." The grand prize for the contest includes a one year €100,000 professional contract with L’Oréal, which is a huge opportunity for budding talent in the beauty industry.
While L’Oréal's target demographic is women around the age of 40, the brand has been making an effort in the last year to reach out to a younger audience in the 18-34 range. Appealing to a hip, connected network of beauty vloggers is a surefire way to spark a new interest in its cosmetics—especially since celebs like Eva Longoria, Freida Pinto and Karlie Kloss will be along for the ride.
While L’Oréal's target demographic is women around the age of 40, the brand has been making an effort in the last year to reach out to a younger audience in the 18-34 range. Appealing to a hip, connected network of beauty vloggers is a surefire way to spark a new interest in its cosmetics—especially since celebs like Eva Longoria, Freida Pinto and Karlie Kloss will be along for the ride.
Trend Themes
1. Makeup Vlogger Contests - Beauty brands can create contests to discover new makeup artists and engage with a younger audience through social media.
2. Social Media Influencer Marketing - Beauty brands can leverage social media influencers to market their products and reach a wider audience.
3. Personalized Makeup Products - Beauty brands can use data analytics to create personalized makeup products based on individual skin types, tones, and preferences.
Industry Implications
1. Beauty - Beauty brands can use contests and influencer marketing to engage with younger audiences and discover new talent.
2. Marketing - Influencer marketing can be used across various industries to increase brand awareness and reach new audiences.
3. Data Analytics - Various industries can use data analytics to personalize products and improve overall customer experience.
2.2
Score
Popularity
Activity
Freshness
