With Kleenex Kiss You Can Upload a Video to Show How Much You Care
Alyson Wyers — February 2, 2015 — Marketing
References: kleenex
This video campaign is here just in time for Valentine's Day. Give a Kleenex Kiss encourages people to upload their own videos so they can share the love with people they care about. To show you care, you can record your own video using a smartphone, tablet or computer and upload it to the Kleenex site. You can also upload a selfie. Then you just have to fill in the 'to' and 'from' fields and Kleenex will send your chosen recipient a free gift package. You can also see the other Kleenex Kiss videos and selfies people have uploaded on the same site.
The video campaign is running until the end of this year (December 31, 2015) or until supplies last.
The video campaign is running until the end of this year (December 31, 2015) or until supplies last.
Trend Themes
1. User-generated Video Campaigns - Disruptive innovation opportunity: Create platforms that enable users to create and share personalized video content for promotional purposes.
2. Personalized Gifting Experiences - Disruptive innovation opportunity: Develop online platforms or apps that allow users to personalize and send gifts to their loved ones with ease.
3. Brand Engagement Through Social Media - Disruptive innovation opportunity: Build strategies that encourage users to share branded content on social media platforms, thereby increasing brand reach and engagement.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Implement new technologies and strategies to create innovative and interactive advertising campaigns that engage consumers.
2. E-commerce and Retail - Disruptive innovation opportunity: Integrate personalized gifting options into online shopping platforms to enhance customer experience and drive sales.
3. Technology and Social Media - Disruptive innovation opportunity: Develop new social media platforms or features that facilitate the creation and sharing of user-generated video content.
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