Tangerine's Convenient Bank Branch Pop-Up Wins Over New Customers
Laura McQuarrie — February 20, 2015 — Marketing
References: tangerine & marketingmag
After undergoing a massive rebranding, Tangerine is continuing to catch the eyes of new customers with convenient bank locations in the form of pop-ups. With a bright orange shipping container stationed outside Toronto's Centerpoint Mall, the success of this location at acquiring new customers will be used ahead of introducing more banking pop-ups across Canada.
Inside the Tangerine pop-up, there are iPads that instantly let new customers sign up for an account by scanning an official document like a passport or driver's license. Although you can't do any actual banking at these locations, this is still a good place to check in, ask questions and get financial advice. The relaxed atmosphere of the shipping container stations make them perfect for use at events, festivals or anywhere else as needed to reach potential new customers.
Inside the Tangerine pop-up, there are iPads that instantly let new customers sign up for an account by scanning an official document like a passport or driver's license. Although you can't do any actual banking at these locations, this is still a good place to check in, ask questions and get financial advice. The relaxed atmosphere of the shipping container stations make them perfect for use at events, festivals or anywhere else as needed to reach potential new customers.
Trend Themes
1. Banking Pop-ups - The success of Tangerine's pop-up bank locations demonstrates the potential for temporary, convenient banking solutions.
2. Digital Onboarding - The use of iPads for instant account sign-ups showcases the opportunity for seamless digital onboarding in the banking industry.
3. Alternative Banking Spaces - The use of shipping containers as bank locations highlights the potential for unconventional and flexible spaces for banking services.
Industry Implications
1. Banking - The banking industry can explore the use of pop-up locations and digital onboarding to attract and acquire new customers.
2. Events and Festivals - Events and festival organizers can partner with banks to provide convenient banking services through pop-up locations.
3. Real Estate - Real estate developers can repurpose shipping containers as alternative spaces for banking services, offering unique and flexible solutions.
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