Bonpoint's Luxury Clothing Ad for Kids is an Interactive Peekaboo game
Laura McQuarrie — February 23, 2015 — Marketing
References: peekaboo-bonpoint.fr & adweek
In order to present its products in a fun way, luxury French brand Bonpoint created an engaging and interactive clothing ad. The experience takes the form of a digital game of peekaboo, which happens through a computer.
The interactive website asks for permission to use a computer's webcam and microphone, in order to detect the moment when you close and open your eyes and say "peekaboo!" The kids are outfitted in luxury apparel and if you happen upon an outfit that is particularly cute, it can be purchased in its entirety by clicking a link. Although people of all ages can try out this experience online, it would be particularly amusing for another young child to play a game with a companion through the screen. Rather than presenting clothing in a static way with a web catalog, this is a unique way to see the clothes modeled.
The interactive website asks for permission to use a computer's webcam and microphone, in order to detect the moment when you close and open your eyes and say "peekaboo!" The kids are outfitted in luxury apparel and if you happen upon an outfit that is particularly cute, it can be purchased in its entirety by clicking a link. Although people of all ages can try out this experience online, it would be particularly amusing for another young child to play a game with a companion through the screen. Rather than presenting clothing in a static way with a web catalog, this is a unique way to see the clothes modeled.
Trend Themes
1. Interactive Advertising - Creating interactive experiences in ads allows brands to engage with customers in a fun and unique way.
2. Digital Games - Incorporating digital games into advertising campaigns can capture the attention of consumers and make the brand memorable.
3. Virtual Try-on - Using technology to provide virtual try-on experiences enhances the shopping process and increases customer satisfaction.
Industry Implications
1. Fashion Retail - Fashion retailers can utilize interactive ads and digital games to showcase their products in a playful and engaging manner.
2. Advertising and Marketing - The advertising and marketing industry can adopt interactive advertising techniques to create memorable and impactful campaigns.
3. E-commerce - Implementing virtual try-on technology in e-commerce platforms can improve the online shopping experience and drive sales.
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