We Are Royale's Interactive Calendar is Animated With a Mobile App
Jana Pijak — February 24, 2015 — Marketing
We Are Royale is the creative agency behind this interactive calendar that is powered by an augmented reality mobile app. The studio puts a fresh twist on the classic New Year countdown with a VR-powered product that comes to life right in front of one's eyes.
Users of this interactive calendar can download its accompanying app and can experience the theme of each month in an unexpected way. Appealing to animation fans and kids, this calendar is brought to life in cartoon form and is charmingly illustrated.
In addition to being used creatively, interactive packaging and signage have also been popular tools among brands who want to appeal to audiences that are younger or more tech-savvy.
Users of this interactive calendar can download its accompanying app and can experience the theme of each month in an unexpected way. Appealing to animation fans and kids, this calendar is brought to life in cartoon form and is charmingly illustrated.
In addition to being used creatively, interactive packaging and signage have also been popular tools among brands who want to appeal to audiences that are younger or more tech-savvy.
Trend Themes
1. Augmented Reality - Disruptive innovation opportunities include integrating augmented reality in various industries such as gaming, marketing, and education.
2. Interactive Calendars - Disruptive innovation opportunities include creating immersive and engaging experiences for users through interactive calendars in retail, event planning, and personal organization industries.
3. Animated Packaging and Signage - Disruptive innovation opportunities include incorporating animation and interactive elements in packaging and signage to capture the attention of younger and tech-savvy audiences in retail, advertising, and hospitality industries.
Industry Implications
1. Gaming - Disruptive innovation opportunities in the gaming industry include designing augmented reality games that blend the virtual and physical worlds.
2. Marketing - Disruptive innovation opportunities in the marketing industry include using augmented reality to create interactive and immersive advertising campaigns.
3. Education - Disruptive innovation opportunities in the education industry include leveraging augmented reality to enhance learning experiences and make them more engaging and interactive.
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