Huawei's Twitter Fantasy League Lets Users Manage Teams of Celebs
Laura McQuarrie — February 10, 2015 — Marketing
References: huaweitwitterleague & adsoftheworld
Social media can be amusing, but to it make even more so, mobile phone manufacturer Huawei created the Twitter Fantasy League. Through gamification, users are able to choose teams of up to 100 influencers, buy, sell and switch them to the bench. Scoring happens every time member on your team is retweeted, favorited, or gains a new follower. Alternatively, the #HuaweiTwitterLiiga tag can be used to rack up the points. As for some of the op Finnish influencers that can be added, there's the Prime Minister of Finland Alexander Stubb, Formula 1 drivers and members from international stunt groups.
With this stunt, Twitter becomes even more of a popularity contest. This interactive marketing campaign was set up in order to coincide with the launch of the Ascend Mate7 smartphone.
With this stunt, Twitter becomes even more of a popularity contest. This interactive marketing campaign was set up in order to coincide with the launch of the Ascend Mate7 smartphone.
Trend Themes
1. Gamification of Social Media - Opportunities for businesses to leverage gamification to engage users and increase brand loyalty in the social media space.
2. Influencer Marketing - Potential for businesses to partner with influencers and leverage their social media presence to promote products or services.
3. Interactive Marketing Campaigns - Possibilities for businesses to create interactive experiences to generate buzz and create a deeper connection with their target audience.
Industry Implications
1. Mobile Phone Manufacturing - Disruptive innovation opportunities in the development of smartphones with integrated features that enhance gamification and social media experiences.
2. Social Media Marketing - Innovative strategies for businesses to utilize social media platforms for marketing and engagement, such as creating fantasy leagues to drive user participation.
3. Influencer Management Platforms - Emerging market for platforms that facilitate the identification, management, and monitoring of influencers for businesses to engage in influencer marketing campaigns.
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