Old Spice's Vending Machine Accepts Tokens from the Earth
Laura McQuarrie — February 20, 2015 — Marketing
References: youtube & brandingmagazine
The popularity of vending machine campaigns have totally exploded over the last couple of years. While you might think that all of the creative ideas have been used up, Old Spice came up something new and novel with its Nature Exchange Vending Machine.
The machine was set up in Grand Central Terminal’s Vanderbilt Hall in New York City, serving as a place where people could turn in natural things like twigs, acorns, snake skins or prizes. The crazier items that were turned in, like a lucky four leaf clover, were met with rewards to match. It's worth noting that this vending machine was set up during the winter season, so people really had to make an effort to scavenge for the good stuff. Ultimately, the machine was tied to a promotion for the Timber, Amber and Citron Old Spice scents.
The machine was set up in Grand Central Terminal’s Vanderbilt Hall in New York City, serving as a place where people could turn in natural things like twigs, acorns, snake skins or prizes. The crazier items that were turned in, like a lucky four leaf clover, were met with rewards to match. It's worth noting that this vending machine was set up during the winter season, so people really had to make an effort to scavenge for the good stuff. Ultimately, the machine was tied to a promotion for the Timber, Amber and Citron Old Spice scents.
Trend Themes
1. Nature-exchange Vending Machines - Creating vending machines that encourage people to exchange natural items for rewards, providing a unique and engaging customer experience.
2. Eco-friendly Promotional Campaigns - Developing marketing initiatives that promote sustainable and environmentally friendly practices, enhancing brand image and customer loyalty.
3. Gamifying Customer Engagement - Integrating gamification elements into vending machines and promotions to incentivize customer participation and boost brand interaction.
Industry Implications
1. Vending Machine Industry - Exploring innovative vending machine concepts to revitalize the industry and attract customers through unique experiences.
2. Personal Care Products Industry - Leveraging nature-inspired marketing campaigns and interactive initiatives to differentiate personal care brands and appeal to environmentally conscious consumers.
3. Promotional and Marketing Industry - Integrating gamification strategies and eco-friendly concepts into promotional campaigns to engage customers and generate buzz for brands.
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