The Russian Olympic Committee's Heat Lamp Design Encourages Activity
Laura McQuarrie — February 23, 2015 — Lifestyle
References: facebook & creativeguerrillamarketing
Engaging in physical activity and cozying up to a heat lamp are great ways to stave off the chill of winter, so this unique initiative brings the two methods together. In partnership with the MOST Creative Club, the Russian Olympic Committee set up public heat lamps that required people to get their blood pumping through movement to generate enough heat for others to enjoy.
The heat lamps had people do things like jog in place to warm up a total stranger. Rather than not being able to see the difference made, the social heat lamp also took photos of participants, making it clear who was giving and receiving warmth. While the cold may be intolerable, this is a fun stunt to build community and keep people in good spirits throughout the winter months.
The heat lamps had people do things like jog in place to warm up a total stranger. Rather than not being able to see the difference made, the social heat lamp also took photos of participants, making it clear who was giving and receiving warmth. While the cold may be intolerable, this is a fun stunt to build community and keep people in good spirits throughout the winter months.
Trend Themes
1. Community Fitness - Creating unique initiatives that combine physical activity and community engagement can encourage people to stay active and connected.
2. Interactive Technology - Using interactive technology, such as heat lamps that require movement to generate heat, can bring a new level of engagement and fun to physical activities.
3. Social Sharing - Incorporating elements like taking photos of participants and sharing them can enhance the sense of community and encourage more people to participate.
Industry Implications
1. Fitness and Wellness - The fitness industry can explore the concept of community fitness initiatives that use interactive technology to engage people in physical activities and build connections.
2. Social Media and Technology - The social media and technology industry can explore opportunities to create interactive platforms that encourage social sharing and community engagement through physical activities.
3. Event Planning and Experiences - The event planning industry can consider incorporating unique and interactive experiences, such as community fitness stations with heat lamps, to create memorable and engaging events.
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