TMatch Narrows Down Choices When Purchasing a Vehicle
Laura McQuarrie — February 23, 2015 — Autos
References: tmatch & marketingmag
Knowing that purchasing a vehicle for the first time can be totally overwhelming, the Ontario Toyota Dealers Association set up TMatch, an online matchmaking tool to suggest potential vehicles for drivers. The extensive questionnaire asks about passengers, pets, the gear that will be carried in the vehicle, budget and factors in things like how much a driver cares about fuel efficiency. Through the many questions, the quiz is able to make sure that a driver's lifestyle matches up with what a vehicle can offer.
At the end of the quiz, there are multiple options suggested for a driver to consider, plus an explanation on why those particular models were chosen. Millennials buying their first cars will appreciate the ease of use and visual format of the quiz, as well as the ease of finding a dealer and booking a test drive on the spot.
At the end of the quiz, there are multiple options suggested for a driver to consider, plus an explanation on why those particular models were chosen. Millennials buying their first cars will appreciate the ease of use and visual format of the quiz, as well as the ease of finding a dealer and booking a test drive on the spot.
Trend Themes
1. Online Matchmaking Tools - Using online matchmaking tools like TMatch can help narrow down choices and suggest potential options for consumers when purchasing a vehicle.
2. Customized Questionnaires - Creating customized questionnaires that consider factors like lifestyle, budget, and personal preferences can provide a more tailored and personalized shopping experience for consumers.
3. Visual Formats - Utilizing visual formats in car shopping quizzes can enhance user experience and make the process more engaging and accessible for consumers.
Industry Implications
1. Automotive Industry - The automotive industry can benefit from adopting online matchmaking tools and customized questionnaires to improve the car shopping experience for consumers and increase sales.
2. Technology Industry - The technology industry can explore opportunities to develop innovative online matchmaking tools and platforms that cater to different consumer needs and preferences in various sectors, including automotive.
3. Marketing and Advertising Industry - The marketing and advertising industry can leverage visual formats and interactive quizzes to create engaging campaigns that attract and educate consumers during the car shopping process.
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