Bounty Towels Teams Up with New York Giants for Fun Food Prep
Meghan Young — February 2, 2015 — Marketing
References: bountytowels & news.pg
Tailgating is a time-honored sports tradition in the United States that can often be as messy as it is unhealthy; Bounty Towels made it its mission to clean up both areas as only the quick picker upper could do. Teaming up with the New York Giants, Bounty Towels created a few healthy meals perfect for the sporting event that were then tested out at Mom's Clinic in East Rutherford, New Jersey.
Since the meals are still messy, Bounty Towels also supplied the necessary materials to keep the stations clean. Yet at the heart of the interactive cooking demonstration was getting participating moms to experiment with nutritious and celebratory meals perfect for tail- and homegating. It also promoted the customized Bounty NFL Prints.
Since the meals are still messy, Bounty Towels also supplied the necessary materials to keep the stations clean. Yet at the heart of the interactive cooking demonstration was getting participating moms to experiment with nutritious and celebratory meals perfect for tail- and homegating. It also promoted the customized Bounty NFL Prints.
Trend Themes
1. Interactive Cooking Demonstrations - Disruptive innovation opportunity: Develop technology-driven platforms or virtual experiences for interactive cooking demonstrations to reach a wider audience.
2. Healthy Tailgating - Disruptive innovation opportunity: Create innovative and convenient healthy tailgating food options that cater to health-conscious consumers and sports fans.
3. Customized NFL Merchandise - Disruptive innovation opportunity: Utilize personalized printing technology to offer customized NFL merchandise that taps into the fans' desire for unique and exclusive products.
Industry Implications
1. Foodtech - Disruptive innovation opportunity: Integrate technology into food preparation and delivery processes to revolutionize the way people experience tailgating and homegating events.
2. Sports Marketing - Disruptive innovation opportunity: Develop innovative marketing strategies and experiences that capitalize on the intersection of sports events, health consciousness, and brand engagement.
3. Custom Printing - Disruptive innovation opportunity: Combine advancements in printing technology with customizable product offerings in the sports merchandise industry to create unique fan experiences.
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