People Can Buy Looks from 'Kingsman: The Secret Service' with a Click
Meghan Young — February 21, 2015 — Fashion
References: foxmovies & kingsmanblog
Those who have yet to see the movie 'Kingsman: The Secret Service,' which is in theaters now, may want to check out this interactive trailer instead. Utterly innovative, it is entirely shoppable, which is only appropriate considering that it is chock full of dapper outfits. A spy flick in the vein of 'James Bond,' this comes as no surprise.
A Collaborative effort with Mr. Porter, the Kingsman: The Secret Service trailer is quite easy to use. A person simply needs to hover their cursor over the outfits they like, which will pause the footage and highlight each item of clothing available for purchase in the shot. Then a person can click on the image to bring up another webpage where the item can be purchased. This shows how active consumers are online these days.
A Collaborative effort with Mr. Porter, the Kingsman: The Secret Service trailer is quite easy to use. A person simply needs to hover their cursor over the outfits they like, which will pause the footage and highlight each item of clothing available for purchase in the shot. Then a person can click on the image to bring up another webpage where the item can be purchased. This shows how active consumers are online these days.
Trend Themes
1. Shoppable Trailers - Disruptive innovation opportunity: Creating interactive movie trailers that allow viewers to purchase items featured in the film.
2. Interactive Advertising - Disruptive innovation opportunity: Incorporating interactive elements into advertising campaigns to engage consumers and drive sales.
3. Digital Shopping Experiences - Disruptive innovation opportunity: Developing online platforms that provide seamless shopping experiences by integrating products directly into video content.
Industry Implications
1. Film Industry - Disruptive innovation opportunity: Partnering with fashion brands to create shoppable movie trailers that enhance viewer engagement and generate additional revenue streams.
2. Retail Industry - Disruptive innovation opportunity: Adopting interactive technologies to create immersive shopping experiences and increase online sales.
3. Advertising Industry - Disruptive innovation opportunity: Incorporating shoppable elements into advertising campaigns to leverage the growing trend of online consumer engagement.
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