Scotiabank's Movie Marketing Stunt Shows off Item Collages on Instagram
Laura McQuarrie — January 31, 2015 — Marketing
References: instagram & marketingmag
As a way to promote the Scotiabank card that also lets you rack up Cineplex Scene loyalty points for movies, the brand is running a fun movie marketing campaign on Instagram. This takes the form of a 'Guess the Movie' style game, where collections of objects are used to represent popular titles like Indiana Jones, Harry Potter and Mean Girls.
In total, there are eight item collages to be posted and already, the brand has noticed a surge in engagement and followers. Although the posts are not tied to earning more Scene points or any form of a contest, it's evident that people still want to show off their film buff status and try their hand at guessing the movie titles. However, as determined by the popularity of these posts, the brand may decide to run this kind of campaign as a contest in the future.
In total, there are eight item collages to be posted and already, the brand has noticed a surge in engagement and followers. Although the posts are not tied to earning more Scene points or any form of a contest, it's evident that people still want to show off their film buff status and try their hand at guessing the movie titles. However, as determined by the popularity of these posts, the brand may decide to run this kind of campaign as a contest in the future.
Trend Themes
1. Interactive Social Media Campaigns - Creating interactive social media campaigns that engage and entertain users can lead to increased brand engagement and followers.
2. Guessing Game Marketing - Using guessing games and puzzles as a marketing strategy can generate interest and excitement among consumers.
3. Creative Content Strategies - Developing creative content strategies, such as using item collages, can attract attention and drive audience participation.
Industry Implications
1. Entertainment - The entertainment industry can leverage interactive social media campaigns to promote movies, TV shows, and other forms of entertainment.
2. Retail - Retailers can implement guessing game marketing to engage customers and drive sales by creating an element of fun and challenge.
3. Marketing and Advertising - Marketing and advertising agencies can utilize creative content strategies to help their clients stand out and reach target audiences effectively.
5.5
Score
Popularity
Activity
Freshness
