As the June 2017 marketing trends reveal, brands are consistently incorporating educational components into their marketing efforts to help consumers better understand their product or service.
One way in which brands are incorporating education into their campaigns is with traditional classes and workshops. For example, Kitchen Aid holds interactive cooking classes at its experience store in London, to teach consumers how to use its mixers. Similarly, the gin brand Beefeater Stills had been hosting Instagram photography courses in conjunction with tours of its distillery.
On the other hand, these teaching elements can go beyond a basic workshop. For instance, Lululemon's recently held and event called Sweatlife the Festival to teach consumers about a wide range of exercises. Indeed, the June 2017 marketing trends reveal that formal and comprehensive brand education is quickly becoming key to modern marketing campaigns.
Top 65 Marketing Ideas in June
From Social Photography Workshops to One-Day Athletic Festivals:
Katherine Pendrill — Jun 25, 2017 — Marketing
65
Multidimensional Cosmetic Window Displays
The Body Shop's New Display Markets Its Superfood Masks
64
8-Track Chip Bags
The Doritos Guardians of the Galaxy Vol. 2 Bag Has a Functioning Music Player
63
French Fry Forks
McDonald's Signature Crafted Recipes Come with Unique Fast Food Fork
62
Secret Celebratory Burgers
A foodora Burger's Priest Pop-Up Hit Toronto, Montreal and Vancouver
61
Hilariously Oversized Beer Cases
Finland's Nokia Brewery is Now Selling a 1,000 Can Beer Pack
60
Peel-Off Fashion Covers
The Fashion Magazine Summer 2017 Issue Features a Peel-Off Joe Fresh Cover
59
VR Distillery Tours
Beam Suntory is Virtually Transporting Consumers to Bowmore Distilleries
58
Futuristic Foodie Pop-Ups
Jet.com's Fresh Story Pop-Up Sold Futuristic Food & Cooking Accessories
57
Smart Waterpark Wristbands
Universal Orlando Resort's 'Tapu Tapu' Bands Make Payments and More
56
360-Degree Cabin Tours
Burt's Bees Created a 360-Degree Tour of the Founder's Personal Cabin
55
Social Augmented Reality Devices
Snapchat Shared Its Plans to Make Augmented Gadgets & Wearables
54
Urban Escapism Pop-Ups
Volvo's 'Escape the City in Your City' Offers Space to Find Serenity
53
Social Photography Workshops
Gin Brand Beefeater is Launching an Instagram Photography Course
52
Blank Newspaper Projects
'Nothing in the News' Removes the Noise from Newspapers Around the World
51
AR Sports Magazines
This Sports Illustrated Cover Includes Interactive Digital Features
50
Promotional Pet Couches
Scotch-Brite Showed Off its Lint Rollers with the #WorthTheMess Campaign
49
Immersive Ice Cream Museums
L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users
48
Pop-Up Napping Stations
The Nap Station Was an Interactive Marketing Tactic by the Brand eve
47
Creative Nostalgia Campaigns
The 'World of Play-Doh' Campaign Inspires the Child in All of Us
46
Brand-Curated Restaurant Experiences
Gaggenau's Bistro 1683 Celebrates the Brand's History
45
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
44
Smoking TV Posters
This Billboard Poster for the Young Pope Releases White Clouds of Smoke
43
Singular Skincare Shops
MISSHA's 'Sheet Mask Cafe' Offers Affordable Korean Sheet Masks Online
42
Ice Cream Photography Pop-Ups
Haagen-Dazs' 'My Extraordinary Life' Calls for Dessert Photo-Takers
41
Rustic Treehouse Spas
The 'Dove Men+Care Treehouse' Promotes Self-Care for Men
40
In-Store Sneaker Tours
Timberland's 'Flex in the City' Introduces an Interactive Adventure
39
Sky-High Paint Collection Launches
Canadian Tire Debuted the PREMIER INFINITY Paint in High Style
38
AR Egg Cartons
Vital Farms' Newly Redone Egg Carton Design Comes to Life with Augmented Reality
37
Flag-Inspired Candy Collections
The New 'Oh Canada' M&M's Include Red and White Candies
36
Canned Bean Cafes
Heinz Beans' Pop-Up Cafes Offer Meals in Exchange for Social Media Shares
35
VR Retail Waterslides
Topshop is Inviting Consumers to Take a Ride on Its Virtual 'Splash' Slide
34
Water Brand Streetwear
Rad and Evian Collaborated on an Oversized Streetwear Collection
33
Special Edition Sesquicentennial Cereals
The Kellogg's Birthday Cake Froot Loops Celebrate Canada
32
Gruesome Manga Cafes
Tokyo Ghoul Cafe Mimics Dishes from the Pages of the Tokyo Ghoul Anime
31
Blooming Beverage Pairings
Curated Combos of Wine and Flowers are Fresh Ways to Serve Spring Meals
30
Makeup-Mixing Workshops
Cover FX's Interactive Beauty Lab Teaches How to Make Custom Shades
29
Interactive Appliance Showrooms
The New Electrolux Experience Centre Features Interactive Displays
28
Experiential Appliance Shops
KitchenAid's Experience Store Lets Shoppers Test Different Appliances
27
Classic Van Bike Shops
The Citroën Mobile Bike Shop is Housed in a Classic Type H Vehicle
26
Superhero Ice Cream Flavors
The Cold Stone Dark Chocolate Triple Berry Celebrates Wonder Woman
25
Charitable Political Toilet Papers
Some of the Proceeds from Trump Paper Will Go To a Good Cause
24
Paper Photography Workshops
LG and Paperboyo are Teaming up to Host an Instagram Workshop
23
Pizza Delivery Races
Pizza Little Party Tested Honda's Delivery Scooter in a Race of Speed
22
Racy VR Cards
'Mommy's Special Glasses' are a Mother's Day Gift from Pornhub
21
Clean-Label Cheese Products
Arla Foods' New Campaign Emphasizes Its All-Natural Cheese Products
20
One-Day Athletic Festivals
Lululemon's 'Sweatlife the Festival' Offers Workouts, Meditation & More
19
American Hero Appliances
The Captain America Kitchen Collection Lets You Cook Like Steve Rogers
18
Disposable Cafe Picnic Sheets
Starbucks Japan is Offering Patrons a Picnic Blanket to Eat Outside
17
Revolutionary Lifetime Pizzas Deals
PizzaRev is Giving Away Pizza for Life to Bold Fans
16
Rugged Obstacle Course SUVs
The Jeep Renegade Tough Mudder is Designed for Those Who Compete Dirty
15
Kinetic Transporation Logos
Cosmos Ocean Hellas' New Identity Emphasizes Motion
14
Educational In-Store Sessions
'Today at Apple' Introduces Interactive Teachings on Design and More
13
Online Cookie Flavor Competitions
My Oreo Creation Asks Social Media to Ideate the New Oreo Flavor
12
Festival-Themed Personal Care Kits
Yuni Beauty's Festival Kit Provides Essentials for Cleansing
11
Narrative Wine Websites
Port2Port Wine's 'Stories' Feature Highlights the Romance of Wines
10
Liberating Beauty Campaigns
Milk Cosmetics Invites Its Consumers to Participate in #LiveYourLook
9
Double-Filtered Coffees
For #FeedingTheFuture, The Economist Shared Coffee Made with Used Grounds
8
Board Game-Themed Wine Labels
8 TICKETS Seeks to Target Younger Demographics With Its New Labels
7
Educational Food Promotions
Chipotle is Offering Education Faculty and Staff Deals on Foods
6
In-Theater VR Games
Regal Cinemas is Launching an Immersive VR Experience for 'Alien: Covenant'
5
Americana Chocolate Bars
Hershey's 'Flavors of America' Themed Chocolate Bars Celebrate the States
4
Dumpling-Inspired Donuts
The Dunkin' Donuts Kung Fu Panda Fat Donuts Have a Cloud-Like Texture
3
Traveler-Targeted Playlists
Sony and Eurostar Curated Lists of Mood-Altering Music for Passengers
2
Fantasy TV Training Camps
Sky Atlantic is Inviting Game of Thrones Fans to Join the Night's Watch
1
One-Dollar Sandwich Promotions
Jimmy John's is Holding a Customer Appreciation Day with $1 Subs
Related Ideas
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Supportive Coaching Programs
Nike Celebrates the 5th Anniversary of Play Academy with Naomi Osaka
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Beauty Bodycare Partnerships
Sephora Has Teamed with the Brazilian Bodycare Brand Sol De Janeiro
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Blonding Techniques-Focused Virtual Events
Cosmo Prof is Hosting Its Iconic Blonde Virtual Event
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Creativity-Centered Workshops
Gap's Workshop Initiative Empowers Local Makers in San Francisco
Urban Sneaker-Inspired Exhibits
Museum of Graffiti Introduces the Sneaker Stories Pop-Up Exhibit
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Kid-Friendly Beauty Events
Beauty Explorer Day Sparks Kids' Interest in the Beauty Industry
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
Interactive Video Game-Themed Tours
The Play Nintendo Tour Runs from June 13 to September 2, 2024
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Self-Care Festival Activations
Tree Hut Set Up a Remix Your Self-Care Experience at Lollapalooza
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Festive Bridal Accessory Lines
Funky Junque Embraces the Most Exciting Parts of Wedding Planning
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Educator-Treating Retailer Promotions
The Wawa Cheers to Classroom Promotion Offers Free Drinks
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Branded Exclusive Baking Classes
LG Electronics Teams Up with Acclaimed Pastry Chef Christina Tosi
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Luxury Design Shows
The Living Luxe Design Show Will Take Place on April 19 Through April 21
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Supportive Back-to-School Campaigns
Staples Canada Has Unveiled Its 2024 Back-to-School Campaign
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Product-Packed Beauty Tote Bags
The Fenwick Summer Beauty Tote Has Handpicked Beauty Products
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Branded Education Engagement Reports
The LEGO Education Report Offers a Look into the Classroom
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Branded Music Festivals
Procter & Gamble & Live Nation Urban Present ONE Musicfest
Neuroscientist-Backed Brain Health Series
Masterclass Launched a New Series Titled Brain Health
Online Lifestyle-Inspired Street Festivals
The Xiaohongshu Street Life Festival is Exciting
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Engaging Branded Pop-Up Kitchens
SOWN Celebrated the Launch of Its Oat Cold Foaming Cream
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Budget-Friendly Restaurant Campaigns
Chuck E. Cheese 'Summer of Fun' Focuses on Accessibility
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Clean Makeup Initiatives
Sephora Canada will Host a Free Makeup Masterclass at The Bentway
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Burger-Inspired Back-To-School Campaigns
Trill Burgers & LRG Clothing Debut a Line of Activations
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Drop-In Wellness Solutions
Beyond Yoga Launches a New Wellness Pop-Up in New York City
Retailer Mental Health Initiatives
L.L. Bean's 'Be An Outsider' Challenge Encouraged Time Outdoors
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
Wellness Lifestyle Clubs
The Health Cafe Introduces Social Wellness Programming in Toronto
Beauty-Incentive Programs
Sephora's Beauty at the Bentway Will Offer Free Beauty Samples
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Nourishing Pickleball Pop-Ups
The Quaker Pickleball Academy Refuels Active Individuals
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Toronto Culture Festivals
Big on Bloor Festival is Back for Its 17th Year
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Back-to-Campus Concert Series
UO LIVE On Campus Features Gen Z-Favorite Artists & Creators
Co-Creating Consumer Communities
The Sam's Club Member’s Mark Community Provides Valuable Feedback
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
Community-Focused Yoga Events
Nook Yoga Celebrated Its Second Anniversary on September 14
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Music App Learning Courses
Spotify Courses Will Offer Video Based Learning Based on 4 Categories
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Snack Bar Fitness Promotions
This nākd ClassPass Promotion Offers Free Memberships
Teen Fitness Programs
GoodLife Fitness Introduces Teen Memberships
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Job-Themed Obstacle Courses
Mike's Jobstacle Course Challenges People to Experience "Easy" Work
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Eco-Friendly Artisan Markets
The ChoZen Artisan Market is a New Eco-Conscious Event in Sebastian
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
In-App Educational Video Courses
Spotify Rolls Out Educational Videos in the UK Market
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Festival Season Snack Campaigns
KP Snacks and Live Nation Partnered for a New Popchips Campaign
Sustainable Eurovision Capsules
LJMU Fashion Students are Designing a Sustainable Fashion Capsule
Hotel Wellness Campaigns
Hyatt Hotels Launches 'Wellness at Hyatt' for International Yoga Day
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Reward-Based Empowerment Platforms
Learn It Live Launches the Learn, Earn, and Win Program
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Design Service Launch Exhibitions
The Public Records Exhibition Marks a New Design Service
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Fitness Social Networks
Uni-Train Provides Tools for Fitness Instructors to Promote Their Services