This Sports Illustrated Cover Includes Interactive Digital Features
Laura McQuarrie — May 10, 2017 — Marketing
Those with a love of technology will want to keep their eyes out for the newest Sports Illustrated cover, as the magazine is being launched as the publication's first-ever interactive issue.
Throughout the magazine, readers will be able to scan images and pages to access additional digital content. The technology at play in this new magazine makes the most of cutting-edge image recognition software, so that content can be seamlessly scanned through the LifeVR app.
As the Sports Illustrated cover depicts, one of the feature multimedia experiences inside details the story of amputee Jeff Glasbrenner’s and cancer survivor Lisa Thompson on their journey up Everest. Their remarkable story is paired with a four-episode virtual reality experience that brings their expedition to life beyond the pages of the magazine.
Throughout the magazine, readers will be able to scan images and pages to access additional digital content. The technology at play in this new magazine makes the most of cutting-edge image recognition software, so that content can be seamlessly scanned through the LifeVR app.
As the Sports Illustrated cover depicts, one of the feature multimedia experiences inside details the story of amputee Jeff Glasbrenner’s and cancer survivor Lisa Thompson on their journey up Everest. Their remarkable story is paired with a four-episode virtual reality experience that brings their expedition to life beyond the pages of the magazine.
Trend Themes
1. Interactive Magazine Covers - Opportunity for magazines to incorporate interactive digital features into their covers, enhancing reader engagement.
2. Image Recognition Software - Potential for image recognition software to be utilized in various industries to enhance user experience and access additional digital content.
3. Virtual Reality Experiences - Growing trend of incorporating virtual reality experiences in publications to provide immersive storytelling.
Industry Implications
1. Publishing - Opportunity for the publishing industry to leverage interactive magazine covers and digital content to attract and engage readers.
2. Technology - Image recognition software can disrupt various industries, including retail, marketing, and entertainment, by enhancing user experience and providing additional digital content.
3. Media and Entertainment - The integration of virtual reality experiences in publications presents an opportunity for the media and entertainment industry to create immersive storytelling experiences and captivate audiences.
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