Some of the Proceeds from Trump Paper Will Go To a Good Cause
Mishal Omar — May 26, 2017 — Marketing
References: expansion.mx
Trump Paper is a new brand of toilet paper that was created by the lawyer Antonio Battaglia, who is based in Guanajuato, Mexico, as a way to support migrants and those who have been deported from the United States.
After hearing much of the anti-immigration rhetoric coming from Donald Trump during his presidential campaign, as well as the negative way in which Mexican immigrants were being portrayed by Donald, Battaglia wanted to do something about it. He created Trump Paper as a way to counteract some of the negative influence that the election had on people's views on immigrants.
The new toilet paper brand features an image in Donald's likeness, and some of the proceeds from the brand's sales will go to support migrants and individuals who have been deported.
After hearing much of the anti-immigration rhetoric coming from Donald Trump during his presidential campaign, as well as the negative way in which Mexican immigrants were being portrayed by Donald, Battaglia wanted to do something about it. He created Trump Paper as a way to counteract some of the negative influence that the election had on people's views on immigrants.
The new toilet paper brand features an image in Donald's likeness, and some of the proceeds from the brand's sales will go to support migrants and individuals who have been deported.
Trend Themes
1. Charitable Political Products - Creating products that support a cause or charity can disrupt traditional product offerings and attract socially conscious consumers.
2. Political Activism in Consumer Goods - Incorporating political messaging into consumer goods can create a significant marketing buzz and increase brand visibility.
3. Negative Advertising as a Catalyst for Innovation - Responding to negative rhetoric or actions with innovative products can challenge traditional norms and create new opportunities for social impact.
Industry Implications
1. Toilet Paper Industry - Disrupting the toilet paper industry with politically-themed products can capture a niche market and differentiate from competitors.
2. Charity and Nonprofit Organizations - Collaborating with brands that support causes can help nonprofit organizations raise funds and gain wider exposure.
3. Consumer Goods and Retail - Incorporating political messaging in consumer goods can generate attention, attract a specific demographic, and drive sales.
5.8
Score
Popularity
Activity
Freshness
