Sephora Canada will Host a Free Makeup Masterclass at The Bentway
Debra John — September 4, 2024 — Social Good
References: instagram & eventbrite
Sephora Canada will host a free Clean Makeup Masterclass at Beauty at The Bentway in Toronto as part of an interactive sustainability initiative. This event is part of Sephora's 'Classes for Community' program, organized in collaboration with local organizations and aligned with the retailer's 'Clean and Planet Aware at Sephora' initiatives which aim to promote inclusivity while advancing Sephora's efforts to benefit people, the planet, and the industry.
The Clean Makeup Masterclass, "set for September 15th, will be led by Amy Harper, a professional makeup artist and National Beauty Educator who will host a one-hour session that will provide participants with the opportunity to learn how to create a complete makeup look using exclusively Clean at Sephora products." Moreover, attendees will receive practical guidance to" enhance their makeup skills and gain insight into Sephora's Clean and Planet Aware product range."
Image Credit: Sephora Canada
The Clean Makeup Masterclass, "set for September 15th, will be led by Amy Harper, a professional makeup artist and National Beauty Educator who will host a one-hour session that will provide participants with the opportunity to learn how to create a complete makeup look using exclusively Clean at Sephora products." Moreover, attendees will receive practical guidance to" enhance their makeup skills and gain insight into Sephora's Clean and Planet Aware product range."
Image Credit: Sephora Canada
Trend Themes
1. Clean Beauty Education - Free masterclasses highlighting clean makeup products are becoming crucial educational tools in promoting sustainable beauty practices among consumers.
2. Inclusive Beauty Programs - Initiatives like Sephora's 'Classes for Community' emphasize inclusivity and foster a sense of community by making educational beauty resources accessible to diverse audiences.
3. Sustainable Beauty Collaborations - Collaborations between major beauty retailers and local organizations offer unique opportunities to advance sustainable practices while engaging local communities.
Industry Implications
1. Cosmetics & Beauty - The push for clean and sustainable makeup products is transforming the cosmetics industry, encouraging brands to innovate in response to growing consumer demands for eco-friendly options.
2. Educational Services - Providing free educational sessions on sustainable beauty practices allows the educational sector to integrate with the beauty industry, promoting awareness and adoption of eco-friendly products.
3. Event Planning - Integrating sustainability-focused masterclasses into events offers planners a unique selling point and aligns with the increasing consumer focus on eco-consciousness.
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