MISSHA's 'Sheet Mask Cafe' Offers Affordable Korean Sheet Masks Online
Laura McQuarrie — May 3, 2017 — Business
References: misshaus & refinery29
Korean beauty company MISSHA recently announced the grand opening of its 'Sheet Mask Cafe,' which is not a brick-and-mortar pop-up space, but a creatively branded limited-time online sale of Korean sheet masks.
The Sheet Mask Cafe introduces a wide variety of sheet masks for 50%, meaning that many of the inexpensive masks can be purchased for less than five dollars. With an order of 10 masks, those who shop the Sheet Mask Cafe's selection are eligible to receive free shipping. Due to the nature of the sale, the Korean sheet masks have been selling out fast as part of the web sale.
Inspired by the effectiveness of physical pop-up shops and consumers' fear of missing out, many e-retailers are creating temporary "shops" online that offer a limited amount of inventory that will only be available temporarily.
The Sheet Mask Cafe introduces a wide variety of sheet masks for 50%, meaning that many of the inexpensive masks can be purchased for less than five dollars. With an order of 10 masks, those who shop the Sheet Mask Cafe's selection are eligible to receive free shipping. Due to the nature of the sale, the Korean sheet masks have been selling out fast as part of the web sale.
Inspired by the effectiveness of physical pop-up shops and consumers' fear of missing out, many e-retailers are creating temporary "shops" online that offer a limited amount of inventory that will only be available temporarily.
Trend Themes
1. Online Limited-time Sales - Creating temporary 'shops' online that offer a limited amount of inventory that will only be available temporarily.
2. Affordable Korean Sheet Masks - Selling Korean sheet masks for 50% less than their original price has disrupted the skincare industry by making skincare more accessible and affordable to the masses.
3. Virtual Pop-up Shops - Introducing virtual pop-up shops creates a sense of urgency in consumers who have a fear of missing out and can lead to increased sales and customer engagement.
Industry Implications
1. E-commerce - E-commerce companies can take advantage of the trend of online limited-time sales to create a sense of urgency and increase sales.
2. Skincare - The trend of affordable Korean sheet masks has disrupted the skincare industry by making high-quality skincare more accessible and affordable to the masses.
3. Marketing - Marketing companies can use virtual pop-up shops as a creative way to generate buzz and increase customer engagement for products and services.
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